TruGreen was established in 1973 in Michigan, USA. It is the longest established lawn care franchise in the world. It was bought by ServiceMaster in 1990 and treats over 3 million lawns worldwide. TruGreen has its UK headquarters in Leicester.
TruGreen offers its franchisees financing on their finance investment. Up to 70% of the total cost can be financed with the franchisee having to provide 30% of the total cost up front.
Franchisees are asked to make a payment into a central fund each month, which TruGreen use to nationally promote their brand. This payment covers PR, advertising, exhibition attendance and direct mail activities amongst others.
Other brands included in the ServiceMaster family include ServiceMaster Clean, Merry Maids, Furniture Medic and Rosemary Bookkeeping.