Five tips to make your UK franchise work online
Yesterday, we talked about how you can improve your franchise website SEO. Today, we’ll discuss some useful tips that will help to improve your franchise presence in the online world.
In today’s modern world, making your UK franchise work will largely depend on whether you’re online or not. The latest coronavirus pandemic has shown that those businesses who are online have fared better than those that have not. So, here are some tips to make your UK franchise business more successful online.
1. Have a website that loads fast
The first thing you should do is ensure that your website is fast. The speed of your website is directly related to your site’s performance. For every second it takes to load, you’ll lose 7% of your revenue. With more people now using the internet, the chances are that your site could get slower, so be sure to try to speed up your website.
There are lots of ways to do this. The first is to ensure you’re not on a shared server. Websites on these servers share resources and in high demands, this means websites are slower. Another thing is to optimise the speed of your site by using image optimisers to reduce the memory images take.
2. Use social media to reach out to customers
Lots of our time is spent on social media. The average UK person goes on Facebook at least once a day. You can use social media to reach audiences. Have a page on Facebook and be sure to market that in your local area.
Be sure to use paid services from time-to-time. Facebook limits your organic (i.e. free) reach to just 5-11% of your current likes.
3. Improve your site’s SEO
Improve your site’s SEO. There are lots of ways to do this.
The first is to blog regularly. Sites that blog more than once every other day receive 70% more leads than those businesses that don’t blog at all.
In addition, you should consider adding keywords across your site. Don’t overstuff keywords, keep the levels down to one keyword every 100 words. Also, be sure to add keywords to meta tags on your site.
4. Email marketing
Email marketing is one of the most successful ways to build sales online. Research has shown for every £1 you spend on social media, you’ll get back about £38. Start building an email list as soon as you can. You can collect consumer emails through online orders, in-store and other ways.
Then you can send an email with deals and new products every week.
5. Link building
While link building isn’t as big as it used to be, there’s still some value in it. You should create outbound links on most pages and build internal links (linking to your own pages) as this is a good Page Rank factor.
At the same time, you should try to build links into your site by blogging often. This will lead to other sites referencing yours and linking to you. You could also guest post on other sites that will then link to your content.
Your new UK franchise needs to build a good online presence. More and more sales are made online and in the current climate, those online are doing better. Use the tips above to make your new business more successful.