Wafflemeister is a retail bakery chain that provides authentic Belgian waffles. They opened their first store in 2009 in the UK and trade from a variety of locations that include high street shops, malls and island kiosks inside malls. The Belgian Food Company was founded in 1999 by Alexander Troullier but was sold a year later when he decided to enter the world of corporate finance. He bought the business back again in 2009, founding the Wafflemeister brand.
Today, Wafflemeister trades in five countries in over 16 retail locations. Each year, millions of waffles are sold, along with tons of gelato and thousands of thick shakes. The company’s headquarters are located in Kingston that supports more than 100 members worldwide.
Wafflemeister franchisees will receive full training in a Wafflemeister store, as well as pre-opening support and ongoing support after the franchise is opened. Full ownership support is also given, as well as assistance with key business decisions.
The popular Wafflemeister recipe was developed more than 50 years ago and is still used every day, with their popular handmade dough. Their menu includes waffles, crepes, gelato, and drinks. Their signature flavour is ‘Speculoos’ and it’s a popular item among guests.