Franchise Marketing Strategies

Advertising your franchise online: how to market your business successfully

The landscape of marketing has been swiftly changing in recent years. No longer are methods such as door-to-door knocking and handing out flyers the most effective way to channel your business’s offering to potential customers. Instead, the digital world has revolutionised how you pit your franchise against others – whether it be to encourage people to invest in it, or to buy your product, the time to be smart and keep up with the curve is now.

So how do you effectively advertise your franchise online?

The below are just a few of the many methods you can utilise to market your franchise to the millions of internet surfers out there.

Social media

Social media has rapidly become one of the most powerful ways to advertise your franchise online. Regardless of the market or industry you’re in, there’s bountiful hashtags, trends, and popular accounts that can help bolster your company’s reputation – and if there isn’t, all the better! Become a trendsetter and get people to flock to your social media accounts to see what the fuss is all about.

Email chain and eShots

If you want to get your message out to a large number of people, email chains are ideal. Of course, be sure to gain consent to send emails out beforehand as, otherwise, it’s a breach of privacy. Email chains are great because they’re so versatile. You can advertise a promotion, a new job, or just spread your franchise’s ethos. When sending out an email, the best time to do it is usually either early morning before people wake up to check their phone, or in the evening when they get home from work.

Register on a franchise website

If you’re looking for people to invest in your franchise, registering on a franchise website is heavily recommended. Sites like Franchise UK collate franchises of every type and size in one handy list, making it the ideal place for people to browse and find the investment perfect for them.

Searchers can browse a comprehensive A-Z franchise directory list, research by industry, or sort based on franchises that are low cost franchises or workable from home. If you want your franchise to be advertised to thousands of potential new investors, Franchise UK is one of the UK’s leading franchise websites – so get started today!

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