Make 2024 the year you fulfil your entrepreneurial ambitions


With 70 per cent of prospective franchisees citing meeting brands face-to-face as an essential part of their research*, The British & International Franchise Exhibition is the perfect place to unlock the potential of franchising – an established and lucrative business model.

Franchising provides an unrivalled opportunity to run your own business with the ongoing training and support of an established brand. Taking place at Olympia London on 2 & 3 February 2024, London’s premier franchise exhibition offers a unique chance to meet the teams behind leading franchise brands from a vast range of industries and sectors. Exhibitors include McDonald’s, Anytime Fitness, Vodafone IT Business Hubs, Tutor Doctor, Subway, plus many more!

Wherever you are on your franchise journey, from learning how the model works to actively researching your investment options, the packed schedule of more than 50 free talks has something to offer everyone. 

Visitors will gain an in-depth understanding of the latest trends and get practical tips on everything it takes to become a franchise owner. The unparalleled line-up includes representatives from many established brands, franchise experts and successful franchisees, alongside a series of educational seminars from the British Franchise Association (BFA) who exclusively support the event. Topics include ‘How to franchise your business’ and ‘An introduction to franchising’ – perfect openings for both potential franchisees and franchisors.

This year’s exceptional line-up includes inspiring keynote talks from: 

Piers Linney – an entrepreneur and serial investor with experience across a range of sectors including technology, media and communications. Piers is best known as a former Dragons’ Den investor and from Channel 4’s The Secret Millionaire. Today he is the founder of Implement AI and a regular business media commentator on radio and TV.

Piers is a well-known champion of entrepreneurship and an advocate for the franchise industry. Piers will be revealing his secrets to business success during his insightful keynote “5 essentials for launching a successful business”, where you will gain invaluable tips and tricks from one of Britain’s leading business minds.

Ahead of his keynote talk Piers has said, “I am excited to be speaking at The British & International Franchise Exhibition about the secrets to launching a successful business. Franchises are a great opportunity for entrepreneurs to build businesses in partnership with established brands.”

Anton Ferdinand – a former premier league footballer, media personality and director of the franchise he founded, Ferdinand Football Group (FFG). FFG is an exciting and modern football training facility, carrying forward Ferdinand’s core values to provide an inclusive and positive environment for all its young players. Children from 2 years old develop skills through Ferdinand’s unique steps to success, which encourage them to think and train with creativity and a positive mindset.

You can hear all about Anton’s story – ‘From pitch to profit: kicking goals in business’ on Saturday 3 February.

This year’s event is your one-stop shop to immerse yourself in the world of franchising. Take advantage of free one-to-one advice from professional advisers, specialist lawyers and funding providers, and attend the packed programme of talks. Highlights include McDonald’s Insight Sessions running throughout the event, which will give curious investors the chance to find out what it is like to be a franchisee with the iconic brand.

The popular International Pavilion returns to showcase overseas franchises looking to expand into the UK market. This has the attractive benefit of offering investors the chance to become early adopters, getting ahead of the competition and making their mark in a new business venture. Brands include Applebee’s, IHOP and Wienerschnitzel.

Existing franchisees with ambitions to expand their portfolio are encouraged to attend the Multi-Unit & Master Franchise Conference running parallel to the exhibition. This is an incredible opportunity to hear from established franchisees and representatives from leading brands such as Costa, M&S, Starbucks and Pizza Hut. Listen closely as they discuss the dos and don’ts of creating a multi-unit portfolio or taking on a master licence. Network with those right at the forefront of the industry and understand just what it takes to build a franchise empire. 

Tracy Shah, Joint Managing Director at Venture Marketing Group, the event organisers, comments: 

“The British & International Franchise Exhibition has helped thousands of visitors kickstart their journey to business ownership. This year’s event promises to be equally successful and will propel many new business ventures in 2024.

“We are delighted to be back at Olympia London to showcase leading franchise brands alongside unparalleled educational content to help aspiring business-owners to unlock the potential of this lucrative business model.” 

Tickets to the event are free. Pre-book online at

For more information about what’s going on, visit 

* & The Franchise Exhibitions: Spotlight On Franchising Investor Survey