Beat Theory Fitness is a UK-based fitness franchise offering group personal training workouts based on high intensity interval training (HIIT) which combine cardiovascular and strength training, based out of the company’s own studio-gym facilities.
The company’s unique concept is designed to stimulate metabolism, increase energy and provide group support and accountability. The results include more energy, visible toning which lasts and additional burning of calories for up to 36 hours after a workout.
The science behind Beat Theory is known as post-exercise oxygen consumption (EPOC). During the high-intensity intervals, participants train for between 12 and 20 minutes at a minimum of 84% of their maximum heart rate which activates the ‘afterburn’ effect which increases the metabolic rate so fat is burnt for up to 36 hours after the workout. Beat Theory Fitness’s Rockstar Personal Trainers lead all sessions in a way that will bring participants into the EPOC zone and burn between 500 to 1,000 calories per workout – which can rise to 2,000 calories including the ‘afterburner’ effect which kicks in after the workout has finished.
The Beat Theory Fitness sessions fit with the top five fitness trends: wearable technology (participants wear heart-rate monitors), body weight training, HIIT itself, strength training and group training.