Specsavers is one of the most recognizable names in the optical and hearing care industry in the United Kingdom and across several international markets. Known for its catchy advertising slogan, “Should’ve gone to Specsavers,” the brand has become synonymous with affordable eye care and stylish eyewear. With hundreds of stores operating worldwide, many people wonder if Specsavers functions as a franchise. This article explores the business model behind Specsavers, examines whether it fits the definition of a franchise, and looks at what that means for those interested in being part of the brand.
Understanding the Specsavers Model
Specsavers was founded in 1984 by Doug and Mary Perkins in Guernsey, Channel Islands. From its early days, the company took a different approach compared to traditional optometry businesses. Rather than growing through entirely company-owned stores or through standard franchising, Specsavers pioneered a unique joint venture partnership model. This hybrid model has allowed the company to expand rapidly while maintaining a high degree of quality and operational control.
In the Specsavers model, each store is owned and operated by two partners—usually an optometrist and a retail professional. These partners co-own the business alongside Specsavers itself, sharing both the profits and the responsibilities. The partners are responsible for the day-to-day running of the store, including managing staff and delivering customer service, while Specsavers provides back-office support, including marketing, IT systems, supply chain logistics, and training.
Is It Technically a Franchise?
While Specsavers does not describe itself as a franchise in the traditional sense, its joint venture model shares many similarities with franchising. Like franchisees, Specsavers partners invest capital to start and run a store. They operate under the Specsavers brand and receive comprehensive support from the central organization. However, unlike standard franchisees, Specsavers partners are joint shareholders in their stores. This ownership structure provides greater incentives and involvement than in a typical franchise agreement.
Another key difference lies in the level of autonomy. Specsavers partners have more influence over how their individual businesses are run compared to traditional franchisees. At the same time, they benefit from the collective strength of the Specsavers brand and infrastructure, making it a compelling model for professionals looking to combine entrepreneurship with the backing of an established company.
The result is a system that fosters both independence and security. Specsavers maintains high standards across its stores because partners are directly invested in the success of their outlets. This differs from a typical franchisor-franchisee relationship, where the franchisor licenses the brand and system but does not share ownership.
Benefits of the Specsavers Partnership
One of the most attractive aspects of the Specsavers model is the balance between ownership and support. Partners benefit from access to a well-known brand, proven business model, and economies of scale in areas such as product sourcing and marketing. At the same time, they are genuine business owners who share in the success of the store, giving them a greater sense of responsibility and motivation.
This model has proven highly successful, enabling Specsavers to grow into a global brand with stores in countries such as Australia, New Zealand, Ireland, the Netherlands, and the Nordic countries. The company continues to expand by recruiting qualified professionals to become joint venture partners, rather than by selling traditional franchise rights.
Conclusion
While Specsavers is not a franchise in the conventional sense, it operates under a joint venture partnership model that combines elements of franchising with direct ownership. This hybrid approach gives professionals the opportunity to run their own business with the backing of one of the most trusted names in optical and hearing care. For those looking to join the Specsavers network, the model offers a unique blend of independence, security, and shared success. Ultimately, while Specsavers may not tick all the boxes of a classic franchise, it offers a compelling alternative that continues to fuel its global growth.