Without a great internet presence, a hotel or motel has very little chance of competing in today’s marketplace. If you’re looking for a franchise hotel opportunity that can deliver online bookings, then Key Hospitality was one of the first industries to embrace the Internet. According to ClickZ, about 52% of all lodging accommodations were booked online in 2005, up from 40% in 2004.
By gaining high rankings in the search engine results, you can really cash in on the online aspect of your lodging business. However, if guests can’t find you on the internet, they can’t make a reservation and you could be letting nearly half of your potential business slip away.
One small chain of motels, Key West Inns, has the opposite dilemma. They already enjoy top search engine rankings for valuable “key west” lodging terms. However, they don’t have a franchise in that area, so they are looking for a hotel or motel owner who wants to partner with them to take advantage of their great Google rankings.
With a little research, you’ll find that shows up in the top 10 positions in Google’s free listings for more than 20 terms searched for by hundreds of people looking for a place to stay in Key West, Florida. Some examples are 4 for “key west motel,” 3 for “motels in key west fl,” 3 for “key west rooms” and 9 for “lodging in key west.” The website enjoys top 20 results in Google for many other targeted Key West lodging terms, as well as similar results in Yahoo and MSN.
The Key West Inns chain currently has 14 properties throughout the south-eastern United States. Recently, they revised their franchise program and, by aggressively seeking motel and hotel conversions, they hope to grow the chain to 50 locations within the next year. For lodging owners in the Florida Keys seeking better online results for their property, joining Key West Inns could be the answer.
Current franchisees enjoy the benefits of the corporate website’s position in Google for other valuable lodging terms, as well, such as 1 and 2 for “Alabama motel,” 4 for Tennessee motel,” 4 and 5 for “Georgia motel” and 5 and 6 for Mississippi motel.”
Individual inn locations all boast top 10 rankings in Google for “town state motel” searches, like “Fairhope Alabama motel,” and 12 of the 14 properties are listed in the 1 position. Key West Inn’s not-so-secret weapon in their online success is Blizzard Internet Marketing ( https://www.blizzardinternet.com ), a leading hospitality website promotion firm.
If you’re interested in learning more about a Key West Inn franchise, either in Key West or elsewhere, call Neal Jackson, President of Key West Inns, at 205-879-1241 ext 306. He has the Google rankings. Now, he needs more hotels and motels.
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