Genuine Care

£36,000 Minimum Investment

Franchise Description :

Genuine Care Homecare Services Franchise

Finance:Yes, through a third party
Part Time:Yes
Contact Name:Genuine Care Head Office

139 High Street

Phone Number:

+441732-866XXXClick number to show

  • Description


Located in the heart of the Edenbridge community and offering services across the South East and London areas, Genuine Care has been providing high quality home care since its foundation in 2008. Spurred on by a desire to ensure that the most vulnerable members of society still had access to a high quality of care and resources, founder Kathy Maslen has drawn upon all of her experience and knowhow gleamed from over a decade’s work in the care sector, to found a company that is now regarded as one of the best in its sector. Having received an ‘Outstanding’ rating by the Care Quality commission in 2006, Genuine Care can be counted on to provide high quality care that is tailored to the needs and wishes of the client. With a wide range of services available, from 30-minute visits to live in care.

The services genuine care provides are based on an integral set of core values. These are, a client focused approach, compassionate concern for the welfare of their clients, a commitment to exceptional quality at all points, and a skilled and well-trained workforce. From these principals they can provide services for a range of individuals and needs. Including Elderly care, with assistance in both personal and medical care in addition to support with social and domestic tasks. Palliative care, providing support so that terminally ill adults may live out the rest of their lives in the comfort of their home, once again with both medical, personal and domestic assistance. They also provide exceptional care to adults suffering from learning or physical disabilities, and mental health problems. All of these are available as both long term overnight, short term oversight and live-in care services.

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Care Franchises

Residential Care Homes

According to the UK governments care homes study 30th November 2017 the care homes sector is worth around £15.9 billion a year, with around 410,000 residents. They calculate that there are 5,500 different care service providers in the UK operating 11,300 care homes for the elderly. Approx 95% of their beds are provided by the independent sector (both for-profit & charities ). Government local authorities generally commission care services from independent care providers. On average the cost for a self-funder in 2016 was £846 per week (nearly £44,000 per year), while Local authorities paid around £621 per week.

Domestic Care

UKHCA estimate that total local authority expenditure on domiciliary care services in the UK in 2014/15 was £3.9 billion. As personalisation or self-directed support policy progresses nationally,the uptake of direct payments has increased. UKHCA estimate that totallocal authority expenditure on direct payments in the UK in 2014/15 was £1.5 billion. There has been a trend in England over recent years for NHS Clinical Commissioning Groups (CCG) to purchase social care and health services from the independent and voluntary sector. In 2014/15 total CCG expenditure on non-NHS care services was £2.3 billion. At this time we do not have more detailed expenditure analysis available or domiciliary care specific expenditure data. Data on expenditure by people who self-fund their care is sparse. UKHCA estimate that expenditure on domiciliary care by self-funders in 2014/15 was £713 million.

With this very large and apparently growing sector there are many different opportunities to start a business with a domestic & care home franchise, providing care in peoples homes via a home care franchise or domiciliary care franchise or setting up a residential care home franchise business.

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