Agency Express Franchisee Case Study Bury St Edmunds
Name: Gemma Vettraino
Franchise Territory: Bury St Edmunds
Year Joined: 2017
Gemma Vettraino launched her Agency Express franchise in November 2017. Previously a Human Resources Manager of 15 years Gemma felt it was time for a complete change of direction. She was drawn to the idea of owning a business and to the unique benefits that came with being her own boss, but having a young family security and flexibility were high on her list of prerequisites.
After much consideration Gemma made the decision to pursue a career in franchising due to the security and success rates they offer, and it was the Agency Express franchise opportunity that met her requirements. So, when an established territory came up for resale within Gemma’s area she seized the opportunity of becoming a franchisee.
One of the reasons Agency Express appealed to me was due to the flexibility that the franchise provided. I have three young children, so the ability to work hours that fit in with family life is important to me. Security also played a huge part in my selection. I wanted a franchise with a strong brand name and reputation and Agency Express are the leaders in their marketplace. Knowing that I have the opportunity to expand the business gave me the confidence I needed to proceed.
After successfully completing a comprehensive training course Gemma was assisted in the launch of her new business. This included a combination of hands on training and a programme of visits to new and existing customers, enabling her to connect and build relationships with the people she was going to be working with.
I found the training process really useful. It was invaluable spending time out on the road with different people to see how they tackled different challenges. This also provided an insight into the physicality of the job.
Within her first few months Gemma had built strong relationships with her customers and her high standard of work has helped her secure further business.
I am so pleased that I have joined Agency Express, I have even referred a friend to do the same. For me I no longer sit behind a desk all day, I manage my own time, I’m active and I feel healthier for being active. Every day is different, which I enjoy. One day I could be erecting large commercial board and the next I could be erecting boards for an event. Needless to say, there are always a number of residential boards to take care of. You have to work hard but it is well worth it if you are looking to run your own business.
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