You can work for yourself …

If you are eager to start your own business in the lucrative pet industry and have the ambition to grow a successful franchise, we have a team of experts on hand to help you flourish. With an abundance of animal behaviour expertise and a keen eye on the pet industry we’ve spotted a gap in the market for much needed pet ownership support.

Dog walking franchise imageKnow your market …

Finding a franchise that offers a support service with reliable back up can give you the confidence to venture into something completely different. The key is to conduct your own research; the internet is full of guidelines, which will also direct you to the varying concepts of businesses in the franchise sector. Within franchising you will find a wide range of business opportunities and one, most likely, to suit your ideals.

Because the UK is a nation of pet lovers (who want to ensure they have the best for their faithful companions) there is a definite need in this growing sector to raise standards, secure accreditation and deliver expertise. We’ve set our sights on making a difference.

The number of people living alone with a pet is increasing, and the necessity for additional pet care services is in demand. Leading the Way places emphasis on health, nutrition, companionship, behaviour and a safe pet environment because caring pet owners aren’t always aware of all of these needs and sometimes struggle to meet them.

Why Leading the Way is right for you …

Leading The Way Van

Leading the Way is the sister company to OSCAR Pet Foods, the largest pet food home-delivery franchise in the UK. With over twenty years’ experience in a growth industry, we have the knowledge to help you build and maintain a successful business.

The franchise opportunity is open to anyone with a business interest but with no given skill. The investment choices are backed by a strong training and support package, ensuring you are never alone.

Leading the Way also offers a bespoke CERTA accreditation, which includes studying animal behaviour to make sure that you are familiar with the complexities of pet behaviour; something that should always be fully understood for safety and wellbeing, especially when walking dogs in a professional capacity.

The pet ownership industry is booming because it’s not always possible for pet owners to meet the needs of their chosen pets, all of the time. The aim of Leading the Way is to help them juggle life’s commitments with a safe and reliable pet care solution.

You will have fun enjoying the great outdoors, but you will need to be fit. Dog walking calls for lots of energy – not to mention meeting new people, meeting new pets and promoting your business.

With low overheads, you can go the extra mile towards supporting your clients and their pets throughout their life.

Leading the Way opportunities are flexible and tailored to suit individual backgrounds and/or experience, whether developing a full-time business, needing a second income or even adding it to an existing operation.

Why Leading the Way is right for your Clients …

We take the stress out of pet care so that busy clients can get back to the joy of owning a pet.

We offer an accredited, professional service ensuring an unparalleled level of expertise to support clients and their pets from day one.

  • Group walks with a maximum of 4 dogs per walk to ensure safety at all times.
  • Dog-matching service, taking the time to match temperament, energy and need for socialization.
  • Home care for all indoor animals, from puppies to those on restricted exercise, or for more senior pets that just need a cuddle or companionship. Visits include toilet breaks, playtime, food and settling.
  • Safe transport, using a bespoke travel system to ensure pets are transported with care and attention to RSPCA and DEFRA standards.
  • High standards, animal first aid trained, DBS checked and fully insured.


A FREE helpline to our experts is a welcome addition, providing clients with ongoing professional advice during the life of their pet.

Successful franchise …

The key to a successful franchise is understanding the needs and wants of the individual franchisee. The Leading the Way franchise package is based on choice: choice of financial investment and choice of business requirements. The franchise offers bespoke packages for franchisees, designed to accommodate different backgrounds, experiences and circumstances. With additional business options, the franchisee can tailor their franchise to build their personal start-up package, expanding their knowledge and expertise.

A franchisor with a good support team will create a positive and successful network. To ensure that franchisees are confident in their business development it is fundamentally important to structure each stage of running a business; giving them the reassurance they need to work for themselves.

The bfa & NatWest Survey 2018 reported that a number of benefits are identified for being part of a franchise system, rather than being a non-franchised small-medium enterprise.

There are 48,600 franchised units in the UK, the highest number ever and nearly two times more than 25 years ago.  Up by 10% since 2015.

To find out more about the Leading The Way franchise, please Click Here or make an enquiry below.

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