Location intelligence leader geoVue releases marketVue Portal v.2.0. for franchises.

geoVue, a leading location intelligence software provider, is pleased to announce the release of marketVue Portal v.2.0, the latest version of its powerful Web Services-based platform for market planning, site selection and sales forecasting. Retail, franchise, and commercial development clients can access geoVue’s location intelligence software applications iSITE (site selection and trade area analysis) and iPREDICT (sales forecasting), through the marketVue Portal. The marketVue Portal can also be seamlessly integrated with third-party data and clients’ proprietary applications.

MarketVue Portal v.2.0 improves a chain facility’s analytical due diligence, allowing the company to identify more successful stores faster and more efficiently.. Users can model trading areas, determine market capacity, and estimate sales potential for any location, at any time. Maps, charts, graphs and reports generated from this analysis are highly configurable, and data can be exported into a variety of common formats, including Excel, CSV and XML for fast, easy sharing across the enterprise. As a result, the chain operation can quickly screen prospective locations at a much faster pace.

Many exciting new features have been added in this latest release, some developing as a result of geoVue’s new business partnerships, including the following:
Integrating aerial photography from GlobeXplorer and TerraServer-USA to create powerful hybrid maps that blend geoVue’s modelled data with high resolution photography.
Generating interactive, updated drive time boundaries for any location, directly from the marketVue Portal. The drive time extension is available through geoVue’s partnership with ESRI and can be both viewed interactively and incorporated into geoVue’s automated site books.

“With our software’s deployment versatility, role based access, scalability, lower administration costs, and easy enterprise data integration, geoVue is leading the way in location intelligence,” said geoVue CEO Rudy Nadilo. “This latest iteration of the marketVue Portal not only further secures geoVue’s role as an industry innovator, it will also help set the standard by which all other location intelligence systems will be judged. We look forward to sharing the Portal with our customers, both current and future.”

geoVue’s is a leading provider of location-based decision support systems for the real estate, retail, and restaurant industries; with clients including The Limited, Gold’s Gym, Albertson’s, Dunkin’ Brands, Radio Shack, Meineke and REI. geoVue’s location intelligence solutions go beyond the data to provide insights that lead to smarter, faster and more profitable retail and service trading area decisions.

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