The Al Tayer Group recently acquired the franchise rights for Mamas & Papas, a family-owned business founded in Huddersfield, West Yorkshire, United Kingdom.
With the new partnership, Al Tayer will open three stores in multiple markets across the Middle East this year and nine more outlets by the end of 2009. Mamas & Papas, a favourite among celebrity mothers, including Victoria Beckham and Stella McCartney, is a leading brand in the nursery care industry and provides complete pre-natal and post-natal solutions to parents.
The brand’s flagship store in the Middle East will closely emulate the interiors of the recently opened Regent Street store in London. It will offer a comprehensive line of affordable luxury nursery care items.
“We are confident of a successful debut by the brand in the region,” said Khalid Al Tayer, general manager of the Al Tayer Group.
Mamas & Papas is celebrating 25 years of trading. The new partnership marks another jewel in the company’s jubilee year and commemorates the ongoing success of a business that started at a small independent nursery care store in 1981.