Home Staging and “Staging to Live” trends “Open Doors” for interior door replacement franchise.

Interior Door Replacement Company announces strategic alliance with International Association of Home Staging Professionals. In a savvy move that taps into the distribution channels and networks of the fast-growing home staging industry, the Interior Door Replacement Company (IDRC) announced it has officially aligned itself with the International Association of Home Staging Professionals (IAHSP).

The home staging industry continues to grow fast with thousands of home stagers now changing the way people buy and sell homes. These home staging professionals help prepare homes for sale, often calling on contractors, plumbers and electricians for help with deferred maintenance and furniture rental stores to create an updated look. In addition, a new growing trend is emerging in the home staging business of “Staging to Live,” in which home owners who are not selling their home have their homes staged and upgraded simply for enhanced liveability and appearance.

Most recently, home stagers have reached out to Interior Door Replacement, the nation’s largest interior door replacement franchise specializing in the replacement of old, flat doors with designer raised panel-molded doors. With 17 locations, IDRC projects to open 200 locations in the next 10 years, in part by appealing to home stagers who realize that new doors make significant impacts on both the appearance and value of homes.

“With homeowners constantly seeking new ways to improve the appearance and increase the value of their homes, interior door replacement is one of the most cost effective and rewarding home improvement projects,” said Dave Winter, President and CEO of IDRC. “In addition to residential real estate agents, home stagers are a valuable professional group to align with, as they work with consumers at the life change period of selling their homes and relocating to new homes – a period that has been proven to be optimum for interior door replacement.”

Recently, IDRC became an affiliate member on the IAHSP main web site that will soon link to the IDRC web site. As part of the affiliate program, each IDRC franchisee may now join their local chapter of home stagers at a special annual fee. As members, IDRC franchisees can attend home stagers monthly meetings and events, participate in conference calls with stagers, and further network with stagers in their chapter.

In addition, IDRC was a vendor/sponsor at the IAHSP Symposium in Foster City, CA May 17-20, 2006, where more than 500 home staging professionals (primarily from the west coast and southern regions) attended.

Founded in 1997, Interior Door Replacement Company (www.interiordoor.com) is the largest company of its kind in the United States. IDRC provides customers with a complete “one-stop” service specializing in the replacement of uninspiring flat doors with designer raised-panel molded doors, including French doors, wood doors, glass doors, sliding doors, closet doors and more.

Currently with 17 locations in four states, IDRC has territories available for franchise expansion in California, Arizona, Texas, Colorado, Washington, Oregon, and Nevada. The company projects to open 200 locations in the next 10 years nationwide.

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