Food FranchisesHealth Plan franchise members receive drastic discounts on fitness centre memberships.

Curves International Inc., the world’s largest franchisor of fitness clubs, announced today it has partnered with The Destiny Health Plan in a program that will offer health plan members 50 percent off their enrolment fees at Curves, as well as subsidize the monthly membership dues of those who work out at Curves at least 48 times per year. Additionally, under Destiny Health’s incentive-based wellness program, Vitality, members will receive Vitality Bucks(TM) for each workout that they can redeem for vacation packages, name brand merchandise, and an array of other rewards. The program begins August1, 2006.

“This alliance with Destiny Health is consistent with our strategic objective of encouraging Americans to embrace wellness and to take a proactive stance in managing their health,” said Gary Heavin, founder and
CEO of Curves International. “We’re pleased to announce a relationship with a partner of the stature of Destiny Health.”

Destiny Health’s executive director, Barry Swartzberg, said the Vitality Program rewards a wide range of healthy behaviours, including seeking preventive care, losing weight and reducing cholesterol levels. “This is the first partnership of its kind between Curves and Destiny Health, and we are certain the women on The Destiny Health Plan will benefit greatly from it,” Swartzberg said.”

Curves founders, Gary and Diane Heavin, share Destiny Health’s vision of a healthier America, and we are proud to partner with them. The thousands of Curves fitness centres that are now accessible to women on The Destiny Health Plan provide the superior, proven tools and guidance our members desire and require to achieve their health goals.”

Curves offers a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offers a weight management program featuring a groundbreaking, scientifically proven method to raise metabolic rate and end the need for perpetual dieting.

Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to over 4 million women, many of whom are in the gym for the first time. Gary is the author of numerous books including The New York Times bestseller Curves, which is revolutionizing America’s approach to dieting. With almost 10,000 locations in 42 countries, Curves is the world’s largest fitness franchise and the tenth largest of all franchise companies in the world.

Destiny Health brings more than 12 years of international experience to the consumer-directed marketplace. In Texas and other states across the nation, The Destiny Health Plan is marketed by the Guardian Life Insurance Company of America. The Guardian and Destiny Health alliance creates a synergy that complements Destiny Health’s proven record of innovation with Guardian’s reputation and experience, resulting in the first significant, national consumer-directed health care option that offers cost control, high-quality care and real consumer choice.

To find out more on the Curves Franchise opportunity click here. To find out more about Food Franchises take a look around Franchise UK.


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