Skin-care expert and former Dallas TV star Victoria Principal is joining forces with Home Instead Senior Care to help seniors improve their lives. Principal and Home Instead Senior Care, the world’s largest provider of non-medical home care and companionship services for seniors, will undertake a public education campaign designed as a ‘how-to makeover’ guide for seniors. They will be assisted in these efforts by family
caregivers.

“Family caregivers are usually the motivators who encourage their senior loved one to look good and feel good by cultivating a better appearance,” says Jeannie Burke, who operates Canada’s most successful Home Instead Senior Care office in Halifax. “Our caregivers often see seniors whose interest in their
appearance has waned. They just need some help and encouragement.”

The senior care makeover campaign with Victoria Principal aims to make seniors feel better about themselves with a stress on appearance, attire, hygiene and diet. The slogan attached to the campaign is ‘Feeling Good from the Outside In’.

“People need to be careful as they get older because they have less energy and there is probably a temptation to take shortcuts with one’s personal hygiene,” says Principal, who has authored four books on skin care and founded the skin-care line Principal Secret. She says the changing attitudes towards seniors help motivate older adults to look good.

“My generation assumed our grandparents would be people who were a little overweight and who had no external life other than being our grandparents. That’s all changed now.” For the campaign, Principal and Home Instead Senior Care have produced a senior makeover guide, complete with before-and-after photos, along with tips for seniors.

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