Growing Your Own Business Conference will support entrepreneurial successMatt
Experts in the fields of business planning, sales, marketing and PR, will propel entrepreneurs further along their path to success at Olympia London on 9 & 10 March.
The free-to-attend Growing Your Own Business Conference is co-located with The British & International Franchise Exhibition, London’s only franchise event to be held in partnership with the British Franchise Association (bfa). The conference delivers a mix of workshops, keynote speakers and networking, with the aim of nurturing the skills that contribute to a thriving business.
Inspiration and motivation can be found from keynote speaker Celia Delaney on Friday 9 March. Founder of SpeakingSuccess, Celia has over seven years’ experience working with franchises. In a lively and entertaining presentation, she’ll coach audiences to communicate confidently and effectively to promote themselves and their businesses.
A carefully selected panel of professionals specialising in business growth will share knowledge and expertise with audiences at The Growing Your Own Business Workshops.
The key issue of sales, and how to pursue and grow them, will be tackled by two of the speakers. The Sales Rainmaker, Jeremy Jacobs, will train audiences on how to stop leaving money on the table, while James Vincent of ActionCOACH will share six clear steps to “a business that works, so you don’t have to.”
The role of online marketing in the potential success of a business will also receive due attention by two experts. David Harris of one2create will explain how to use your website and social media to stand out from your competitors, and Anthony Tattum of Big Cat will talk audiences through the fundamentals of search engine marketing.
Peter Murray of Cicero Group will educate on the value of PR and how SMEs can best execute it to reach customers, and anyone interested in crowdfunding as a means to finance their venture should attend the workshop hosted by Sonal Shah & Haico Van Der Steen of Simple Backing. Those looking to write an effective business plan can learn from Chris Roberts of Franchise Finance during his workshop entitled, Business planning made easy.
The Growing Your Own Business Hub runs alongside the conference and is hosted by the Intellectual Property Office. Representatives will be on hand to offer support and guidance to those with interests in protecting their Intellectual Property (IP), such as logos and business names.
The British & International Franchise Exhibition is an essential event for anyone interested in franchising, showcasing international and home-grown franchise brands including McDonald’s, Fitness Space, Tutor Doctor and EweMove. The event offers multiple opportunities to gather advice from professionals in the franchise industry, as well as from the experts in the Grow Your Own Business area of the event.
Helen Wood, portfolio sales manager at Venture Marketing Group, organisers of The Franchise Exhibitions, summarises: “It is our mission not just to bring entrepreneurs together with the bfa-accredited brands who exhibit at this event, but to equip them with the knowledge and skills to build a flourishing business long term. The sheer number of expert insights you can pick up under one roof make this an essential event for ambitious entrepreneurs.”
To claim free tickets, visit FranchiseInfo.co.uk and use promo code GYB4.