XCELERATE GYMS – Made Different. Made Better. Made For Everyone. Where Will You Put Your X?
Invest in a gym franchise designed to help every member of the family to achieve the full value of their X!
As the first gym brand that’s built our concept and brand around every member of the family, our model puts XCELERATE Gyms at the heart of their community, driving higher membership yields and long-term member engagement to maximise your returns whilst supporting your members to achieve their health and wellbeing goals.
XCELERATE Gyms are actively recruiting franchisees looking to invest in their future, make a real difference in their community, and open their own XCELERATE Gym within six months of signing the franchise agreement.
Why Choose XCELERATE Gyms?
Open A Gym Within 6 Months
We have a clear 26-week commitment to get each franchisee into business. We will work with the franchisee to minimise initial costs and maximise the opportunity that comes with being new.
Prime Locations Available
Our network of property agents and landlords ensures we are able to provide our business owners with access to premium sites in targeted locations – where will you place your X?
Our Broad Target Market
Our broader appeal and target markets enables a more robust business model and greater opportunities to upsell with multiple product offerings leading to higher membership yields.
Profitable From Day One
Our aim is to build and open gyms that are cash flow positive and profitable from the first day of opening with a proven track record of success.
Transparency & Expert Support
We are experts at opening and managing gyms and we work with hand picked, industry leading partners so you get the best support possible at every stage from fit out, to pre-sale, to launching your gym.
WHAT MAKES XCELERATE GYMS THE RIGHT CHOICE FOR YOU?
We are an award-winning gym franchise
We support every member of the family so have cross-market appeal
We own unique products and programmes to support all our members from 5 – 85!
We have landlords with A1 sites throughout the UK ready to sign agreements because of our focus on driving footfall for active, fitter families
We will work with you every step of the way to open your gym in just 6 months
BE PART OF AN EXCITING FUTURE WITH XCELERATE GYMS
When XCELERATE GYMS entered the fitness market, their intention was to positively disrupt the status quo of the traditional gym franchises that had dominated the market for years, but offered no real differentiation.
XCELERATE’S mission was to create facilities, products, programming and a brand that was designed for every member of the family, creating a fresh, new position in the market and standing out from anything that had been before.
Made Different, Made Better, Made for Everyone is the brand’s strap-line, and it couldn’t more accurately sum up the path that CEO and Founder Mark Chambers, his management team, and their growing family of franchisees have been on ever since.
CEO Mark Chambers said: “It’s been a whirlwind start for XCELERATE Gyms! We have achieved so much already, but this is just the start.
“The feedback from our members at all our gyms means we know that our product mix is right, that our focus on young people and families is something that both members and business owners are buying into, and it’s this that shows why XCELERATE GYMS is Made Different, Made Better and Made for Everyone.
“The last few years have been incredibly rewarding; opening gyms, establishing the brand and winning awards, but our focus is now on launching sites and supporting our existing gyms to provide an amazing member experience.
We want to enable every member of XCELERATE GYMS to feel the positivity when they walk into our gyms and to achieve their full potential. We’ll only complete our mission when we’re in every city and town of the UK, so we can help as many people as we can to feel XCELERATED and achieve their X!”
XCELERATE GYMS is fully focused on helping every member and business owner achieve their X!
XCELERATE’S mission was to create facilities, products, programming and a brand that was designed for every member of the family, creating a fresh, new position in the market and standing out from anything that had been before.
Made Different, Made Better, Made for Everyone is the brand’s strap-line, and it couldn’t more accurately sum up the path that CEO and Founder Mark Chambers, his management team, and their growing family of franchisees have been on ever since.
It’s been a busy year for XCELERATE GYMS, as all five facilities across the network have delivered incredible results for the franchise. Within the club’s first 12 months since opening, XCELERATE Gyms Forest Hill reached 2,000 members, exceeding the year one projections for the facility by 25%.
CEO Mark Chambers said, “It’s been a whirlwind three years! We have achieved so much already, but this is just the start.
“The feedback from our members at Edgware, Solihull, Forest Hill, East Grinstead and London Fields means we know that our product mix is right, that our focus on young people and families is something that both members and business owners are buying into, and it’s this that shows why XCELERATE GYMS is Made Different, Made Better and Made for Everyone.
“The last two years have been incredibly rewarding; opening gyms, establishing the brand and winning awards, but our focus is now on launching sites and supporting our existing gyms to provide an amazing member experience.
We want to enable every member of XCELERATE GYMS to feel the positivity when they walk into our gyms and to achieve their full potential. We’ll only complete our mission when we’re in every city and town of the UK, so we can help as many people as we can to feel XCELERATED and achieve their X!”
2022 saw the network open gyms in Solihull and Forest Hill (South London), while 2023 has seen XCELERATE open a premier site in East Grinstead, with the pace of expansion set to increase throughout 2024.
With the recent opening of their latest gym in London Fields, and updates on their next gym opening in Halifax, the company aims to have six gyms in presale by the end of 2023 and 12 by summer 2024.
To deliver the roll-out plans, the target for every new franchisee is to open within 6 months of signing and finding the ideal site to open your gym. The ‘XCELERATE INTO BUSINESS’ 26-week plan is a detailed operational programme to get each gym into business in the strongest location and the shortest time possible.
The plan enables a completely collaborative approach between the business owners, the operational team at XCELERATE, and their partners and suppliers, to ensure that sites are secured, fit outs completed, and gyms are launched within 26 weeks of signing.
Commenting on this commitment, Mark Chambers said, “This is another example of positive disruption and our determination to do everything better than has gone before, and to show what can be achieved with the right team, experienced suppliers and diligent planning.
“Once a franchisee signs and we agree on the location, we are fully focused on supporting our business owners to open their gym and be revenue generating within just 26 weeks of securing the ideal site for your gym.
“The success of our business is based on the success of our franchisees, and this requires gyms opening on time, with successful pre-sales so they are cash positive from the first day of opening. The ‘XCELERATE INTO BUSINESS’ 26-week plan further highlights how we are Made Different and Made Better.”
X-NATION & X-TRIBE PRODUCTS LEAD THE WAY
Walk into any XCELERATE GYM and it’s the programming and family focused membership options that highlight the biggest difference when compared to other, traditional, gyms.
In launching X-TRIBE, XCELERATE GYMS became the first (non-health club) gym brand to actively target families with bespoke facilities, equipment and classes, including combat sports and martial arts for younger members, as well as family fitness classes.
The X-NATION programming that is focused on members aged 5-15 is all about inspiring younger members, and aims to teach key life skills and a love of fitness through combat sports, martial arts, and fun, challenging fitness classes for ages 5-7, 8-10 and 11-15.
With the products designed and led by ex-GB athlete and XCELERATE Chief Product Officer, Ashley-Faye Helsby, she explains the inspiration around X-NATION, “We want to help every young member to unlock their full potential and to feel XCELERATED in the gym, while guided every step of the way by our awesome X-NATION coaches!
“The feedback from families makes every new programme we design, every X-NATION Cup event we run, and every class so worthwhile.
“We know that through the pandemic families started to exercise together, probably for the first time, and we have used this to inspire us to design our X-NATION programming for our younger members and our X-TRIBE family memberships.
“What has been so amazing is the numbers of X-TRIBES joining our gyms in Edgware, Solihull, Forest Hill and East Grinstead, and the members’ loyalty to the brand, as they embrace the benefits of being more active, together, as a family.”
INNOVATION DRIVES THE FUTURE FOR XCELERATE
As you’d expect from someone with the drive of an ex-GB athlete, Ashley-Faye explains some of the innovations that will be launched over the next few months.
“Our annual X-NATION Games is a major outdoor event, for all X-NATION and X-TRIBE members. Our newly launched, cutting-edge X-NATION Games training programmes and classes provide members with a focus to their training, as well as a motivating, challenging, rewarding, fun event.
“The success of our martial arts classes means we will be extending this provision to include X-NATION gradings, while we will soon announce our new National Xpert programme which will see us work with a number of world-leading sports scientists and practitioners to provide members with exclusive content, advice and support to achieve their training goals.
We are continually evolving every aspect of our programming, events programme, and membership support. This is such an exciting time for XCELERATE GYMS, as we remain focused on helping all our members and our business owners to feel XCELERATED and achieve the full value of their X!”