Originally named the ‘Wimpy Bar’ in 1954, Wimpy established its first branch in London, serving fast-food within the Corner House restaurant. Wimpy fame grew and it established individual restaurants serving primarily hamburgers, chips, breakfast items, and beverages.
Over 60 years later, Wimpy is an iconic British brand satisfying hundreds of hungry fans across the UK and worldwide, including Asia and mainland Europe, and Australasia. Its headquarters are currently in Johannesburg, South Africa.
Wimpy is a franchise-based business offering the advantage of a quick start-up based on a proven trademark and existing infrastructure. A Wimpy franchise usually serves a specific area surrounding its location, with larger franchisees managing several locations. Wimpy chooses which businesses it goes into partnership with based on a few specific characteristics, including a good track record of profitability.
Launching a new menu in 2016, Wimpy embarked on a new approach to food photography and design direction, allowing customers to enjoy a tasty range of salads and lighter choice items. With a fresh and modern casual dining vibe, Wimpy remains an iconic British brand satisfying hundreds of fans across the UK.