Trulawn Franchise

£23,000 + VAT

Franchise Description :

Trulawn artificial grass installation franchise opportunity with full training and ongoing support

Finance:Yes through a third party
Part Time:No
Contact Name:James Thomlinson

United Kingdom


This franchise is no longer featured on Franchise UK.

Join the experts in artificial grass installation

Who Are Trulawn?

Trulawn was started in 2009 and over a relatively short period of time has become one of the UK’s leading artificial grass suppliers and installers.

Our business started in the Berkshire area with a modest investment of a few thousand pounds and has since grown to have a multimillion £GBP turnover. As such, it is an excellent model to be franchised and operated in other areas of Britain.

Let us guide you, using the knowledge, practices and operations we have developed over the the years. Avoid many of the usual pitfalls, trials and errors of starting a business by following our tried and tested strategies.

Take advantage of our winning sales and marketing plan, superior business management and customer service practices to catapult your franchise into a speedy setup, a prominent launch, an accelerated growth and a resounding success.

Dog on artificial grass
Childrens Park

Advantages at a glance

Yearly Website Visits
Year Guarantee on Products
Established Since
  • No experience necessary – full training provided.
  • Exclusive, protected franchise territories, each with over 250,000 potential customers. Plus, great potential to expand business into multiple territories.
  • High potential earnings – 4 installation teams at 60% capacity will turnover approx.. £1,500,000 with a 38% gross margin.*
  • Start as owner operator, grow to operate 1, 3, 5 or more installation teams.
  • Ongoing support with a dedicated business development.
  • All the machinery you need to get started is included in the start-up cost.
  • A launch marketing budget of £3000 is also dedicated to each new franchise.
  • Sales leads are provided directly from head office
  • Your own online customer management system – send quotes and invoices automatically.
  • Fast ROI and excellent earnings potential
  • Relatively low start-up costs.
  • Recurring revenue from customers via Lawn Maintenance service

It’s ideal for families who would like to make better use of their time, better utilise limited space, or make their garden fit for use for the whole family (including pets) all year round.

Artificial grass has become the go-to outdoor surfacing for consumers with busy lifestyles.

Popularity is also increasing amongst savvy business and commercial property owners who recognise that the initial investment of installing artificial grass is returned many times over by way of savings made on ongoing watering, landscaping and replacement vs conventional grass turf.

Trulawn golf course grass

Demand for this low-maintenance alternative has risen steadily over the last decade to the point that it has become a common element of contemporary garden design and landscaping. Becoming a Trulawn franchise represents an incredible opportunity in a growing sector where the opportunities are vast.

Included in the Franchise Package

  • Regional Franchise Forums, Annual National Franchise Meeting and Awards
  • Machinery to the value of Circa £7,000 for lawn installations
  • Launch marketing budget of £3,000
  • Lead generation (leads supplied to you from head office)
  • Dynamic website tailored to your franchise
  • Significant ongoing SEO investment from head office to cover the whole of the UK
  • Extensive research and development programme to ensure that Trulawn stays ahead of the market in both product and service
  • Regular artificial grass maintenance option unique to the Trulawn brand, producing regular return revenue streams
  • Bespoke Trulawn financing options for new customers
  • Optional participation in Trulawn National Marketing campaigns
  • Business Development Managers that are dedicated in helping you to improve your business’s performance
  • Expert Head Office backup and support during the life of the franchise
  • Unique Trulawn CRM system helping you to measure sales and customer interactions
  • 10 year guarantee on products

Other inclusions:

  • Intensive training in; Understanding the market, Lead qualification, Arranging the Quote, Invoicing and Customer Service
  • Marketing training in; How to maximise returns from social media in the artificial grass sector, Ensuring the best ROI when using Google Ad words, Maximising effectiveness of direct mail
  • Technical training in; Site Analysis, Site Preparation, Installation of the lawn, Site handover
  • Specialist Marketing training to the school industry

Get In Touch

If you’d like to find out more about the Trulawn artificial grass installation franchise, please get in touch below – we’d love to hear from you. We’re looking for individuals with hunger to run their own successful business and have a high level of business acumen. If that’s you, please enquire below.

*Calculations based on average order value and 138 installations per team per year.

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