The Happy Plaice is a company which provides good British fish and chips from a van which roams various neighbourhoods. The Happy Plaice provides high quality food at affordable prices and tries to have something for everyone, even catering for vegetarians and children.
The Happy Plaice’s head office is in Didcot, Oxfordshire. It’s from here that the company controls its various franchisees. They provide each franchise with a fully equipped van and the know how to operate successfully. All training is done at the company’s head office. This includes everything from successful frying to running a business.
The Happy Plaice also encourages franchisees to seek out function and group bookings which not only supplement their income but also introduce the van concept to another group of people. A couple of the franchisees have successfully produced an upmarket wedding breakfast from their fish and chip vans. The company believes their success lies in the quality of their product and the fact that they are in set locations at certain times of the week, thus building up a rapport with the local community.