easyHotel

Investment Info:

Investment required: cost of constructing from new or converting an existing property plus competitive sign-on and annual franchise fees

Franchise Description :

easyHotel plc is a growing international super budget Hotel brand and are searching for aspiring individuals to bring the easyHotel franchise opportunity to their local area.
Find Out if your city is available.

Home:No
Part Time:No
Membership:Regular

This franchise is no longer featured on Franchise UK.

Become an easyHotel Franchisee – the budget sector is the fastest growing in the hotel industry over the last 30 years

  • easyHotel is a fast-growing, international, ecologically responsible hotel chain focusing on the “affordable” segment. Currently comprising 16 owned hotels with 2000+ rooms plus a further 27 franchised hotels with 2300+ rooms, we have bold ambitions to double that and we seek like-minded people to franchise with us to achieve this across Europe.
  • easyHotel is the clever choice for people wanting to indulge in all that the city has to offer without spending on unnecessary hotel frills.
  • easyHotels enjoy high occupancy levels and margins, efficient use of space, adapted to mixed-use projects, flexible brand standards and a resilient business model.
Oxford

Benefits Of Franchising with easyHotel

  • Intrinsic brand recognition with the easyFamily of Brands
  • Compact rooms (10-12sqm) – breakfast rooms optional – minimal common areas
  • Low construction/conversion costs – low FF&E costs
  • New design – typifies “affordable” but “sustainable” with one instantly recognisable design feature
  • Diversified guest profiles – savvy tourists, couples, groups, businesspeople-on-a-budget, families
  • Ultra-limited service
  • Low operational costs
  • High occupancy – average 85%
  • High margin – GOP >55%
  • Strong return on investment – unlevered yield of >10%
  • Long term commitment – contracts up to 20 years

Our 3 Brand Pillars

Super Price

  • Everything needed for a good night’s sleep – no more, no less
  • Top quality on what matters most (4* mattresses, full blackout curtains, quiet rooms, free WiFi)

Super Sustainable

  • Frugal design and compact rooms
  • City centre locations > clients use public transport
  • Integrated in local economic ecosystem (no conference rooms, limited food & beverage)
  • Low carbon over lifecycle

Super Easy

  • All-in App mobile check-in and eKey with automated ID scan
  • 3-click mobile first booking

What are we looking for?

Locations

  • Main European cities and close-neighbouring territories
  • Close to public transport
  • Close to restaurants, bars, cafes or food retail

Assets

  • Existing hotels
  • Conversion projects
  • New build
  • Mixed-use possible

Contracts

  • Franchise (up to 20 years)
  • Master Franchise (mainly outside Europe)
  • Management contracts

Size

  • 50-60 rooms minimum (Franchised)
  • 180-200 rooms minimum (Management Contracts)
  • Minimum surface area: 2000sqm
  • Rooms: average 12sqm (depending on building and location)

Investment Terms

  • There is an initial sign-on fee, with ongoing royalty and marketing fees
  • The required investment depends on the individual hotel or site. We would expect total construction costs to be between £55-65,000 per room to open a new hotel excluding land costs
  • A conversion from an existing building could be from £45,000 per room depending on the work required

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