Investment Info:

Investment required: cost of constructing from new or converting an existing property plus competitive sign-on and annual franchise fees

Franchise Description :

easyHotel plc is a growing international super budget Hotel brand and are searching for aspiring individuals to bring the easyHotel franchise opportunity to their local area.
Find Out if your city is available.

Part Time:No

This franchise is no longer featured on Franchise UK.

Become an easyHotel Franchisee – the budget sector is the fastest growing in the hotel industry over the last 30 years

  • easyHotel is a fast-growing, international, ecologically responsible hotel chain focusing on the “affordable” segment. Currently comprising 16 owned hotels with 2000+ rooms plus a further 27 franchised hotels with 2300+ rooms, we have bold ambitions to double that and we seek like-minded people to franchise with us to achieve this across Europe.
  • easyHotel is the clever choice for people wanting to indulge in all that the city has to offer without spending on unnecessary hotel frills.
  • easyHotels enjoy high occupancy levels and margins, efficient use of space, adapted to mixed-use projects, flexible brand standards and a resilient business model.

Benefits Of Franchising with easyHotel

  • Intrinsic brand recognition with the easyFamily of Brands
  • Compact rooms (10-12sqm) – breakfast rooms optional – minimal common areas
  • Low construction/conversion costs – low FF&E costs
  • New design – typifies “affordable” but “sustainable” with one instantly recognisable design feature
  • Diversified guest profiles – savvy tourists, couples, groups, businesspeople-on-a-budget, families
  • Ultra-limited service
  • Low operational costs
  • High occupancy – average 85%
  • High margin – GOP >55%
  • Strong return on investment – unlevered yield of >10%
  • Long term commitment – contracts up to 20 years

Our 3 Brand Pillars

Super Price

  • Everything needed for a good night’s sleep – no more, no less
  • Top quality on what matters most (4* mattresses, full blackout curtains, quiet rooms, free WiFi)

Super Sustainable

  • Frugal design and compact rooms
  • City centre locations > clients use public transport
  • Integrated in local economic ecosystem (no conference rooms, limited food & beverage)
  • Low carbon over lifecycle

Super Easy

  • All-in App mobile check-in and eKey with automated ID scan
  • 3-click mobile first booking

What are we looking for?


  • Main European cities and close-neighbouring territories
  • Close to public transport
  • Close to restaurants, bars, cafes or food retail


  • Existing hotels
  • Conversion projects
  • New build
  • Mixed-use possible


  • Franchise (up to 20 years)
  • Master Franchise (mainly outside Europe)
  • Management contracts


  • 50-60 rooms minimum (Franchised)
  • 180-200 rooms minimum (Management Contracts)
  • Minimum surface area: 2000sqm
  • Rooms: average 12sqm (depending on building and location)

Investment Terms

  • There is an initial sign-on fee, with ongoing royalty and marketing fees
  • The required investment depends on the individual hotel or site. We would expect total construction costs to be between £55-65,000 per room to open a new hotel excluding land costs
  • A conversion from an existing building could be from £45,000 per room depending on the work required

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