Child Friendly Matters is an accreditation service for businesses so that they can show they are happy to have children and their families in their premises. This has a number of benefits for those businesses, not least of which is that fact that they are opening themselves to an entirely new customer base (which of course will lead to a high turnover). Parents are always looking for somewhere to go as a family, somewhere that their children are going to be welcomed and where they can relax as they eat a meal or go about their business. Once they find such a place, they will gladly tell other parents about it – this is why becoming accredited through Child Friendly Matter can be such a boon to a business.
Child Friendly Matters also ensure that staff are trained in now to interact with children and families. This can make a huge difference to the experience that parents have and since they will be with young children it means that they will return more than once, perhaps even throughout their baby or toddler’s childhood.
Businesses who sign up for the Child Friendly Matters accreditation will be able to use the Child Friendly Matters branding in their promotional material and gain additional exposure through online listings and social media.