Bodystreet was originally launched in Germany in 2006 – the first studio was opened in Munich. It wasn’t long before the experience that owners Emma and Matthias Lehner created – an alternative to mainstream gyms that was a lot more intimate and less pressurised – caught on and became extremely popular, allowing the concept to be franchised across the world.
Bodystreet uses small studios where instructors can get to know their clients and provide them with bespoke personal training programmes which are all about getting great results fast. Fast is the key word here: Bodystreet promises to deliver visible improvements in just 20 minutes of exercise each week. With everyone being so busy with work and family, not everyone can find the time to visit the gym each day, or even or join in with classes. Bodystreet’s innovative 20 minute workouts mean that this worry is a thing of the past; everyone can now get fit and healthy.
When it comes to the franchise itself, there is such a smooth set of systems in place that setting up a new studio takes just weeks rather than months, enabling new franchisees to tap into a growing market more quickly than their competitors.