Auntie Anne’s UK & Ireland Franchise
Auntie Anne’s is the world’s largest soft pretzel franchise, with 2,000+ stores in 25+ countries — and one of the fastest-growing franchise opportunities in the UK & Ireland. Known for our hand-rolled, freshly baked pretzels, we’ve become a must-visit treat in shopping centres, outlets and travel hubs across the country.
In 2025 we saw record-breaking growth, with store sales up 18% and 7 new store openings across the UK & Ireland. This year we proudly celebrated the opening of our 47th store, with a clear roadmap to 55 stores by the end of 2026 and 100 stores by 2030.
Our franchisees benefit from:
Award-winning marketing – winners of Best Marketing Campaign 2024 (QSR Media UK Redcat Awards) and finalists at the British Franchise Association Awards.
Proven formats – kiosks, in-line stores and innovative container units designed for high-traffic locations.
Comprehensive support – from training and operations to national campaigns and local marketing.
Global strength with local expertise – backed by GoTo Foods, one of the world’s leading food service groups.
Auntie Anne’s is a retail brand built for high-footfall locations, offering strong returns from iconic, craveable products.
If you’re ambitious, business-minded and ready to invest in a trusted global brand with momentum, Auntie Anne’s offers a franchise opportunity built for growth.
