Ad in the Hole offers customers the chance to get their products seen by golfers at more than 1,000 golf clubs across the world. Its product is unique – advertising that goes in the holes on a golf course. The company produces adverts for its customers on custom discs which are four-colour and protected by high quality resin so they will stay looking great whatever the weather and will fit in a standard UK nylon hole cup.
The golf clubs that can be targeted include private, public and resort golf clubs and some of the most prestigious clubs in the world. Advertising in this way can be tied into event sponsorship and is great for the golf clubs themselves as they get some of the revenue.
Ad in the Hole uses a very simple process – they produce the artwork and send them out already fitted in a cup so it can be installed straight on the green. They can be kept and used again for another event.
The product is good for both small businesses as they don’t have to invest in all 18 holes so it can be a cost-efficient way of advertising and larger companies as it’s a great way to increase brand recognition among the golfing demographic plus it gives extra impact to corporate days and golfing events. It can even be used as an extra way to raise money for a good cause at a charity event.