Brooke Franchise Corporation, a subsidiary of Brooke Corporation, announced that it has enhanced the location selection process for its independent insurance agents through the use of site analysis software from Claritas Inc., a marketing information resources company.

According to Brooke Franchise Corporation president, Shawn Lowry, Brooke chose Claritas based on the extensive background and expertise it brings in the fields of market, site and customer analytics. By combining Claritas’ demographic and other demand databases with Brooke’s proprietary information, the Claritas software system helps identify promising franchise office locations. Lowry stated, “Helping our independent insurance agents select good office locations is one of the most important benefits of belonging to the Brooke franchise system.”

The Brooke Advertising Centre’s location analysis team utilizes the software to understand franchise success factors, such as key customer types, centres of activity and market characteristics. Team members recently attended a Claritas users’ conference where they participated in training sessions and networked with other companies that use the program for site analysis and advertising purposes.

“This sophisticated software system easily performs market analysis to identify pockets of high growth, population density and product propensity,” said Paul Dunfee, a regional sales vice president at Claritas Inc. “You can analyze entire markets to identify areas of opportunity, and then drill down into those areas for site-specific, micro-level analysis,” he added.

About our company … Brooke Franchise Corporation distributes insurance and related services through a network of more than 600 franchise locations. The Brooke organization was founded on the belief that local business owners distribute insurance and related services more efficiently than others if supported by a franchise system.

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting.

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