Franchising and trade in Milan – don’t miss it!

Three days to learn more about franchise in Italy and meet all the local brands, having more chances of business in this beautiful country. Three days in Milan, at Franchise & Trade, Europe’s most important franchising expo.

At its 21st edition, it will take place in Milan, in pavilion 11 of the new and functional Fieramilano trade fair complex (New Exhibition Centre Rho). Starting on 20th October and finishing on the 23rd, with more than 25.000 visitors and about 360 exhibitors in an expo area of 10,000 sqm, Franchising & Trade represents the long standing most important expo in Italy and it gives a great opportunity: visitors can learn more about international market and its offers, finding new ideas to enhance the image of their retails store.
Franchising & Trade is organized by EXPOCTS (Fieramilano group), a company which has been experienced more than 35 years in international exhibitions.

As Fabio Majocchi, General manager of EXPOCTS, explained: “What makes Franchising & Trade so special is the fact that it hosts the entire franchising system, from major brands with international visibility and scope to small business and LDO chains. This variety offers visitors – affiliates or people seeking solution – the widest possible range, showing the system in its entirety.”

Organizer’s efforts to open the doors of Fieramilano to foreign brands is clear: the reason can be found in the fact that franchising in Italy is getting more and more international and a great source of development.
A lot of events will take place during Franchising & Trade: lectures, free training seminars about how to become franchisee and franchisor, everything a visitor needs to learn more about the world of franchise in Italy.

Moreover, visitors can find a Buyer Lounge/Investor Area, realised in synergy by INFOFRANCHISE.COM, media partner of this event, to receive international investors, VIPs and buyer delegations. If you are an international buyer or a visitor interested in franchising business in Italy and you don’t want to miss this special event, please contact us at [email protected] for a VIP international accreditation.


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