Matchmakers Dating – supporting a revised approach to franchise promotion and AFA accreditation

Matchmakers are proud to announce membership of the Approved Franchise Association Matchmakers are proud to announce that this week they have been confirmed as full, founder members of the newly formed Approved Franchise Association and are delighted to be part of this new and worthy initiative, to create a modern and reforming approach to ethical franchising around the country.

The AFA have announced that they will be adopting the Code of Ethics of the prestigious European Franchise Federation that was first put together in 1972. The AFA has been established to provide the growing UK franchise market with a credible alternative association and with a more modern approach to support both existing franchisees and franchisors, along with potential new entrants to the industry. The AFA is set up to work within an impressive framework known as Core Values.

These values and principles ensure that all they do is in the very best interest of members and the franchise industry as a whole. In becoming a member of the AFA, franchisors must satisfy these criteria: that their business is sustainable, ethical and shared. These principles are applied to franchisors applying for membership, and underpin the entire accreditation process. As part of their application, franchisors are expected to demonstrate how they meet these standards and provide evidence of the same, where appropriate. Clear communication is also part of their philosophy for success. Says Mike Parker, Managing Director of Matchmakers “We were approached by the AFA with regards to them launching and Craig Brittain, the MD, gave us a very clear vision of what the new organisation stands for and how he intends to support and promote ethical franchising around the UK. His vision was inspiring and highly relevant to the franchise industry as a whole” He continues “If I was a potential franchisee, then I would be happy to seek advice through the AFA, knowing that it is supporting the European Code of Ethics, which is tremendously exacting. But also knowing that the AFA provide exceptional value for money too, which is very important to people in their early days of running a business. We were very happy to come onboard with both of our franchise options, Matchmakers and When the Music Stops and to support this refreshing approach to the championing of ethical franchising around the United Kingdom and Ireland”

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