One year after entering Central Florida market, Dial-A-Mattress franchise changes how consumers shop for mattresses.
One year after entering the Central Florida market, Dial-A-Mattress/1-800-Mattress has seen an enormous growth in business as local consumers embrace its 24/7 shopping over the phone and at www.mattress.com.
The company also offers seven-day a week delivery within two-hours from 8 a.m. to 10 p.m. Since opening its 13,000-square-foot operations centre at 7600 Currency Dr. in July of 2005, the company has made more than 6,000 deliveries in the Orlando and Space Coast regions.
“Consumers relish the ability to shop for bedding when it’s convenient for them, rather than when a store maybe open,” said President Robert Klein. “We’ve gotten a tremendous amount of positive customer feedback — people just amazed at the level of service they receive. In this area, we are benefiting from the huge building boom and influx of new residents, as well as the fact our brand is so well-known nationally.”
Before entering the market, consumers could only buy mattresses in retail stores during their hours of operation. Delivery was inconvenient, based on certain days and times when a truck would be in a particular area.
Dial-A-Mattress in Central Florida is a franchise of the New York-based business bearing the same name. In May of 1992, two transplanted New Yorkers who had already built one of the East Coast’s most successful furniture delivery companies purchased the Dial-A-Mattress/1-800-Mattress franchise for the Boston area, kicking off the national expansion of the country’s best known mattress and bedding accessories brand.
Today, Dial-A-Mattress, based in Stoughton, MA, operates its own call centre, trucking fleet and warehouses in suburban Boston, Philadelphia, Hartford, Pompano Beach, FL and Orlando, FL. The company entered the Sunshine State in 2000, when the Dial-A-Mattress franchise for the Miami to Palm Beach area, became available. As the population of Central Florida continued to grow, the company expanded north and west.
With more than 50 employees, the company fields 12,000 calls from consumers each month. During the past 12 months, Dial-A-Mattress made more than 22,000 deliveries of bedding products in its territories.
Klein attributes the growth of the local mattress business to the same principles that made their first trucking business a success.
“The entire mattress buying process is stressful and confusing to many consumers. By spending the time to explain products and services, and helping the consumer select a mattress that will give them a better night’s sleep, Dial-A-Mattress builds strong and enduring ties with its customers,” he said. “This high-level of service extends to deliveries. The result is that more than half of Dial-A-Mattress customers either purchase again and refer friends and families.”
The Dial-A-Mattress/1-800-Mattress brand is the nation’s leading bedding tele-retailer. The company enables consumers to purchase a vast array of mattresses and box springs by phone and the Internet 24/7. It features products by Sealy, Serta, Simmons, King Koil, Tempur-Pedic, and others in 69 styles, including odd sizes.