Dig It! The Fossil Workshop provides children with interactive learning experiences and fun. This franchise is poised to take a huge bite out of the $60 billion kids’ interactive industry. Dinosaurs may be extinct, but their attraction lives on. Dinosaur toys, entertainment and lore continue to draw families. This is especially true at Dig It! The Fossil Workshop, the first interactive science and nature store.

Kids and adults pick through Jurassic red desert sand in actual quarries to find real fossils. Once excavated, the fossils are taken to the laboratory for preparation. And, it’s finders’ keepers. The amateur palaeontologists and geologists get to keep their discoveries.

Headquartered in Idaho near several major fossil sites, Dig It! is going national. The company currently has locations in Utah and Idaho, with another 12 franchises projected to open by year’s end.

“We opened our first store in May 2002, and are very excited about our growth,” said Jackie Drecksel, president and founder of Dig It! “Each year, over 17,000 children and adults dig in the quarry and excavate fossils. We also average more than 500 birthday parties and school groups annually. We even helped the Utah Boy Scouts and Girls Scouts of America earn their geology merit badges.”

Dig It! is a safe environment where children have fun and get hands-on experience, while learning. They dig, touch, examine, prepare and keep real fossils. The prehistoric music, authentic palaeontologist tools, puzzles, play areas and displays all add to the experience and ambiance. Birthday party packages include invitations, quarry digs, fossil party favours, cake and punch for the entire group in a 3-D prehistoric party room.

Dig It! is poised to take a huge bite out of the $60 billion kids interactive industry.

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