Dinner By Design Home Meal Assembly business forms agreement with Kraft Foods.

Dinner by Design, a leader in the make, take and bake home meal assembly business, announced today a nationwide collaboration with Kraft Foods Inc., a global leader in branded food and beverages, through its North American Foodservice business.

Dinner by Design will feature a variety of quality Kraft products, including A.1. steak sauce, Grey Poupon mustard, Oreo cookies and Stove Top stuffing, in its entrees for thousands of customers nationwide. Additionally, the two companies will sponsor cooperative efforts to promote the Kraft and Dinner by Design brands.

Dinner by Design provides a proven, practical and enjoyable experience that saves people valuable time, money, stress and mess. In two hours or less, people can make 12 entrees at a Dinner by Design kitchen, because the company does the menu planning, shopping, preparation, and clean up.

The home meal assembly business has received national attention for its ability to bring convenience and time-savings to busy people nationwide. Industry observers indicate the concept of meal prep outside the home is becoming increasingly popular, similar to the stage popular coffee chains were at 15 years ago. The Business Times Daily called Dinner by Design “one of the hottest new retail franchise sensations sweeping the nation,” and Entrepreneur Magazine named Dinner by Design and this market segment one of the “Hot 29 Businesses to Start in 2006.”

“Helping time-pressed consumers live and eat better by offering added convenience wherever possible is a key strategy at Kraft,” said Tom Sampson, President, Kraft Foodservice North America. “We’re always seeking opportunities to help busy families prepare delicious meals quickly and this new collaboration with Dinner by Design will enable consumers to use the quality ingredients they already know and trust. We’re delighted to be a part of this exciting meal preparation concept.”

According to Julie Duffy, President and Founder of Dinner by Design, great food is the center of our product and experience. “Kraft brings trusted brands and quality ingredients that enhance the taste and quality of our entrees for our customers. Kraft Foodservice is unprecedented in its ability to deliver creative culinary solutions, important food trend information and other innovative support,” she said.

Kraft Foods is the world’s second-largest food and beverage company. For more than 100 years, we’ve been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Cote d’Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage.

They’ve also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.

Dinner by Design is a leading make, take and bake home meal assembly business. The company offers busy people the ability to make 12 entrees or more in two hours or less. Delivery and take out of prepared entrees is also available at participating kitchens. Dinner by Design has agreements for more than 75 locations nationwide, and the company expects to have more than 150 agreements by year’s end.

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