The Johnny Rockets Group, Inc., the restaurant chain known for juicy hamburgers and table-top jukeboxes, is releasing its popular “Rocket Single” recipe for Americans to enjoy at home during the Fourth of July holiday and summer grilling season. In addition, the restaurant chain commissioned a national survey to uncover how Americans identify the classic American hamburger.
What’s the secret to creating your own slice of cheeseburger heaven? Johnny Rockets chairman and chief executive officer, Mike Shumsky, reveals it is all in the technique.
“From my personal experience, the best way to create that mouth-watering balance of beef and cheese is to grill the meat with the cheese on top,” says Shumsky. “A true cheeseburger connoisseur will wait until the meat is fully cooked, then add a slice of cheese and cover for 30 seconds so that the cheese melts perfectly.”
According to the recent survey, conducted by the Caravan Opinion Research Corporation, Americans still prefer the classics. Despite the advent of gourmet hamburgers, 74 percent of Americans believe the cheeseburger best embodies the classic American hamburger. Eighty-six percent of Americans also prefer beef hamburgers over turkey or veggie patties. When it comes to toppings, most respondents agree simplicity is key, with 40 percent choosing raw onions over grilled.
For Americans craving classic hamburgers, their destination is clear: forty percent of people associate Johnny Rockets with the classic American hamburger.
For 20 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favourites, including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an all-American diner look and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic decor.
Johnny Rockets has received many accolades recognizing it as a top restaurant, including the highest rating from Zagat in association with Parenting Magazine for their 2007 U.S. Family Travel Guide, the Nation’s Restaurant News 2006 “Hot Again!” award and numerous top 10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Headquartered in Lake Forest, Calif., Johnny Rockets boasts 194 corporate and franchise-owned restaurants in 29 states and ten countries.