Marketing Strategies for Franchise Success If you’ve ever advertised in a magazine or printed publication then you’ll know how far ahead they plan. Most consumer magazines come out at least a month ahead of themselves and many start planning for marketing of their Christmas bumper editions whilst everyone else is enjoying the summer! And big …
Objections are perhaps one of the most feared points during the Franchise process. A feeling not far off the “marmite effect” – you either love or hate objections! The problem is not with the objection itself but with the perception of it. They can sometimes be mistaken as a positive signal, creating an awkward misunderstanding that …
A Franchise pack must connect very quickly to encourage your potential Franchisees to keep reading yours instead of jumping to another opportunity. Some essentials you’ll want to include in your pack are: Welcome page: Use this as an opportunity to thank people for requesting your pack, mention a few pointers such as easy, simple, affordable, …
Traditional franchise family businesses were often handed down from generation to generation but more commonly now families choose to work together in a Franchise. This may be something they decide to jointly do together as a partnership or one or more members work in a supporting capacity such as administration, finance or customer relationship management …
Sales mistakes affect conversion rates and cost you business. People buy you first and so first impressions are the most important. It sounds a bit clichéd and one that is so easy to ignore. One of the worst mistakes of all time is to practice your sales techniques on your prospects or customers!! Believe me, …
An elevator speech (also known as lift speech or 2- minute pitch) is a short summary used to simply define a product, service, or business and its value proposition. The name describes the ability to deliver the summary in the time of a lift or elevator ride (around 30-120 seconds). When perfected, your elevator speech …
Promoting your business is a constant process which means you must grab every opportunity to market, network and communicate with potential clients. Some may view the business card as redundant with all the advancements in social media, technology and virtual networking, but it can still act as a very powerful and long term marketing strategy …
Tips for choosing a franchise If you’ve ever procrastinated about taking action on the things you know will ultimately help you, then perhaps this might be the push you need. We all perceive things differently but recently I overheard a conversation about the small line between the birth and death date on a headstone and …
Most people choose franchises over starting their own business from scratch because they want a structured proven system to follow. Franchises with streamlined systems have a greater potential for success long term and one you’ll want to be a part of. It’s not always possible to assess the effectiveness of how well the business runs even …
Using the power of persuasion is not WHAT you say but HOW you say it. Influencing someone to take the action you desire is a skill, which all great communicators use. So hone your skills with the top 10 Master Tools of Influence. 1. Reciprocation The act of giving something of perceived value to the …
Here’s how you can optimise your franchise follow up process… When it comes to marketing your Franchise no element can be left to chance, simply put all your communication must be consistent, professional and planned. A prospective Franchisee will continuously evaluate your opportunity from the moment they make contact with you and assess everything they …
How to Tune into the Feminine Frequency! Women are known for the sheer amount of talking they do…about anything – and of course everything. I know, I do it too! It’s because we have so much to say and the other side of the debate should always be ‘why would you want to use only …