How does a franchise work?

Many people wonder how does a franchise work, and indeed why franchise businesses achieve better prospects of success when compared to a new business start-up.

When investing your hard earned cash into a franchise opportunity,the Franchisee becomes a licenced operator.  The franchisor and franchisee will make a legal agreement  for the franchisee to trade goods or services provided by using the franchise logo and branding.

What else makes a franchise work?

  • Training will be provided to ensure that the franchise is operated within the franchise agreement.
  • A franchise operations manual will explain in the finest detail how to operate the franchise day to day.
  • Launch and on-going support provided by the Franchisor, as detailed in the franchise agreement.
  • Marketing services to promote the Franchise both within your franchise territory and nationwide, as described in the franchise agreement.

All of the above ensures that the franchise operation runs smoothly, this is why so many investors opt for a franchise.

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