It’s sad but true if you have an excellent business idea and you don’t know how to market it efficiently, then your efforts can go down the drain. You might be considering that the marketing mix is some mysterious portion that you cannot put your hands on, but they are simple tricks that you use to capture the potential market.
Planning out marketing strategies for franchise success can be tricky but it isn’t impossible, remember that they are highly significant for the success of your franchise. All you need to do is gather the insights of the industry you are operating in and pay attention to how your competitors are reaching out to the target market. All this information will help you evaluate the current position and assist in framing marketing strategies to compete.
Whether its home-based franchises, van-based franchises or education franchises, every business will have different strategies to compete in the industry they are operating in. However, there are some common tips that will help you in marketing your franchise efficiently:
Be Active On Social Media
Your business needs to have a strong presence on social media because it is the medium that is used by millions of people all around the world. It is your zone where you can capture the international market as well. Being active on social media will provide you with enough information about what people are thinking about you through there feedback.
Social media marketing is the new weapon used to capture the market and even change the perception of the audience regarding your business. You need to be cautious while using this technique because whatever you are doing spreads like a forest fire through the internet, your single mistake can backfire and be devastating for your business.
Participate In Community Events
Each year there are plenty of events that are held in order to celebrate the community or support a cause. Take advantage of such franchise exhibitions in 2019 by participating in it, this will be part of your promotional activities. You can participate in as a vendor in the local event or coffee franchises can put up a stall in community winter games and the food franchises UK can bring in some snacks to the festival. All of these efforts will help developing word-of-mouth about your franchise that would eventually contribute towards increasing the footfall at your doorstep.
Rollout Some Deals
Food franchises UK have the greatest advantage because they have the margin to offer some affordable lunch or dinner deals. Promote these deals through SMS marketing as well as social media marketing, this will attract all those who are always looking for affordable deals.
Even new franchises UK can benefit from this strategy, the customers will not be reluctant to spend money on your store because of the coupons of deals you have offered. If they are satisfied then these first-time customers can become loyal customers. It isn’t necessary that you have to offer such deals throughout the year, you can plan a strategy and offer them on special occasions.
Combine different marketing strategies to find the best fit for your franchise, keep on changing your plan according to the trends and shifts in the customer market. Find the work-life balance you always wanted.
Get in touch with Franchise UK for more information on how to become a franchisee.