Summer

Make your franchise hot this summer

Summer is a time of great prosperity and opportunity for many industries. Whether it be a local café that sees a surge in its footfall after offering a new seasonal drink, or a hotel chain offering a great 3-night stay for families looking for a weekend away, there’s ample chance for your franchise and brand to thrive when the weather gets hot.

Here are some of the best ways to make your franchise hot during the summer.

Freshen up your marketing

Marketing is key to the success of any franchise. Think of how you come to learn about a new product or service being offered by a company; it’s likely through innovative and intriguing marketing across social media, across adverts, and by samples being handed out on the high street.

If you want your franchise to stand out, try engaging with the latest summer trends and by utilising seasonal items at your disposal.

Take advantage of the good weather

Summer means more and more people are going to be out and about enjoying the little sunshine we get here in the UK. As a franchise owner, you can take advantage of this. Try engaging with the public in any way you can – be it by handing out posters, leaflets, product testers, or surveys.

It’s a great chance to get feedback and public opinion on your products or services!

Research the latest summer trends

Harking back to the first point, you should be researching the trends set to take your franchise industry by storm. If you’re a fashion designer, what are the ‘in’ colours set to be? If you own a home improvement franchise, are false ceilings set to become more popular?

No matter the industry you work in, there’s bound to be some summer trends that you can take advantage of to help your franchise stand out. Dedicate some time to learning about these trends and thinking of creative ways to incorporate them into what you offer.

Need some help finding a franchise to invest in? Franchise UK offers a comprehensive A-Z UK Franchise Directory you can invest in, from accounting to retail to courier to vending and many more.

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