Home Secure, "the safety of your family and home is at the heart of all we do"

What the franchise is...

A van based safety and security franchise, Home Secure offers domestic consumers a full range of safety and security products, delivered through a single source using industry-leading products installed and maintained by a Home Secure branded franchise installer.

Why there is an opportunity...

The locksmith and security market is highly fragmented and unlike many other industry sectors does not have a true 'one stop shop' for a wide range of security requirements delivered through a trusted and respected brand. Home Secure changes all this.

Consumer research has identified the need for a true one stop shop offering a wide range of domestic safety and security products delivered through a trusted single source provider - traditional routes to market fail to meet consumer need:

• Distrust of locksmiths witnessed through focus group research, brought on by lack of standards, professionalism and regulation. No major brand providers.
• Location of locksmith retail units are more than often away from the traditional 'high street' areas and provide an unappealing shopping environment. No major brand providers.
• Within the alarm installation sector, there is no one recognisable brand, no value for money and not a full security service provision.

Consumer Demands

Never have consumers been so educated and aware of their rights driven through consumer watchdogs, regulation and the media. Hand in hand with this is a society that are driven to buying on line, having door step delivery and having what they, when they want and in the colour they want it!

TV programmes such as House of Horrors, Rogue Traders and others, develop distrust between consumers and tradesmen resulting in them turning to who they know and trust i.e. known brands. Sadly though, within many tradesman based sectors these big brands just don't exist and inevitably the stories seen on such TV programmes will continue to be witnessed with little regulation or self regulation allowing the sector to continue to be distrusted.

Home Secure forecast that this demand for ever more compliant and trusted brands will continue and although the 'I want it now' mentality will still remain, ultimately security is one sector where an installer element is still required.

Target Market…

Privately owned residential properties in England, Scotland and Wales totaling 16,288,592.

This group can be further segmented based on characteristics that are deemed to drive the need for security:

• Home Movers - An occupant of a home for less than 1 year is twice as likely than average to be a victim of a burglary.
• Parent of new born where focus is on safety
• Police force areas with highest crime rates

What the franchise owner will deliver...

• …a fully integrated supply, installation and maintenance service through a single trusted source…Home Secure.
• …world class safety and security product providers from some of the world's leading brand names such as Yale and Chubb.
• …a service proposition that meets a true consumer need applicable to in excess of 22 million households in the UK

The people behind Home Secure...

• …a management team with over 20 years experience within franchising having developed the UK arm of the world's largest commercial cleaning franchise, Jani-King. Jani-King has a proven track record over almost 40 years worldwide on building and developing franchise networks.
• …a management team with highly detailed knowledge of the security industry in the UK having spent the last 3 years researching and developing a franchise model to meet the needs of today's home owner.
• …leading security industry experts working in partnership with some of the world's best known safety and security product providers to further enhance their franchise proposition.

 The Home Secure brand…A brand is not just a logo, but a set of values, promises and standards that sit behind the brand which over time through actions from the brand owner leads to trust and respect. In a series of focus groups one of our partner brands Yale had a 100% unprompted recollection, leading way to comments such as 'trust', 'established' and 'solid'1.

In this same research, no one locksmith could be recalled either prompted or unprompted and in general there was great distrust of locksmiths.

This gives rise to a somewhat interesting mix of a highly trusted brand acting as the foundation stone and credibility for a distrusted locksmith. This mix is not unique and can be seen all across the retail sector where consumers would buy a brand name from a corner shop but not the shops own brand. The key difference is that with regards security, we are dealing with one of the consumers basic human needs – security

Training and Support...

The training and support structure will acknowledge that some franchisees may not have all the required management and technical skills.

The training course will cover both technical and non-technical aspects of the franchise which is backed up by a full support program designed to assist the franchise owner in both daily management of their business and franchise growth.

The earnings opportunity...

With over 22 million households in the UK, the potential for growth and sustained profitability is unsurpassed. Our unique approach to both self generation and head office generation of leads together with our recurring revenue model results in a business model that is designed to pro-actively and rapidly grow your business.

Investment Requirement…

Franchise Fee - £29,950
Personal Contribution - £9,950

What Home Secure look for in a franchise owner…

Good interpersonal skills
Self motivation
Desire to develop from an owner/operator into a management franchise
Ability to establish and maintain relationships at all levels
High levels of integrity due to the nature of the service proposition

In Conclusion on Security…

• Huge market potential
• Industry leading products and systems
• Full training and support
• Affordable Entry Level
• Excellent Return on Investment

Interested? Want to find out more about this innovative franchise, please complete the short form below