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Burger King Burger Restaurant Franchises
LET’S DO LUNCH AND DINNER AND BREAKFAST TOO
It starts with the BURGER KING® brand, one of the strongest and most recognized in the world. It’s a brand that celebrates individuality and choice, so much so that HAVE IT YOUR WAY® isn’t just a slogan. Its part of our heritage and it drives our culture. It’s what we’re all about.
We‘re fuelled by a fire within, just like the grills that set us apart from our competition. And there’s a term for when that fire ignites. We call it the ”Whoosh.” We live for the ”Whoosh.” And nothing is more important than working with accomplished individuals who are also fueled by a fire within. If you live for the ”Whoosh,” please read on to learn more.
BURGER KING CORPORATION BACKS EVERY FRANCHISEE WITH MORE THAN 50 YEARS OF INNOVATION AND ACHIEVEMENTS.
In 1954, Jim McLamore and David Edgerton opened their first BURGER KING® restaurant and three years later unwrapped the sandwich that would become an instant sensation, the Original WHOPPER® sandwich.
Our founders’ vision of providing our guests with quality food, served quickly, at a reasonable price proved to be a business model that helped shape the entire industry.
In the years that followed, BURGER KING® restaurants opened across the United States. And in 1963, our first international restaurant opened in Puerto Rico. By 1977, we had opened 2,000 restaurants on three continents. But adding locations wasn’t the only excitement. 1975 saw the first drive-thru service begin, which today accounts for an important part of our business.
In 1974, we launched our HAVE IT YOUR WAY® campaign, which now has come to embody the essence of our brand worldwide. It resonates as strongly with our brand today as it did back then, proving that in a world of mass customization, HAVE IT YOUR WAY® is still king. We empower our guests to have their meal their way...and they love us for it.
THE BURGER KING® STRATEGIC PLAN IS THE SPRINGBOARD FOR FRANCHISEE AND WHOLE-SYSTEM GROWTH AND PROFITS.
MARKETS
The BURGER KING® system currently boasts more than 11,000 restaurants around the world in more than 60 countries. Our impressive growth relies on the success of our franchisees. It’s why our Market Plan focuses on restaurant-level economics. And it’s why we are creating franchise opportunities within key market of the UK and in key markets where we think further opportunities exist.
FINANCIAL
Restaurant profitability is the driving force behind many of our facility design and engineering initiatives. Our franchisees benefit from a team that researches ways of reducing initial investment. From new restaurant layouts to higher-efficiency equipment, we’re developing different methods to deliver higher capacity and return on investment.
PRODUCTS
“One size fits all” does not fit with us or our guests. Customisation is king. How our guests place their orders says something about them. How we approach their orders says something about us. It’s just that simple. We know our core 18- to 35-year-old “burger-and-fries-loving” customers. And, importantly, we know how to communicate our HAVE IT YOUR WAY® positioning to them in a way they can understand.
To appeal to a broader customer base, we also offer a variety of food options, such as a full line of breakfast products, salads, BK VEGGIE® burgers, desserts and more. And we continue to develop new and exciting products like our fresh baked baguettes, chicken and fish sandwiches.
PEOPLE
We’re very selective about who we choose to join the BURGER KING® family. Whether it’s a franchisee or employee, we select only the best of the best. Once you’re part of the family, you’ll receive world-class training that fully prepares you for the road ahead.
BURGER KING CORPORATION PROVIDES EVERY FRANCHISEE WITH THE TOOLS NEEDED TO PERFORM AT THE HIGHEST LEVEL. THESE INCLUDE:
SITE SELECTION
Our goal isn’t to put restaurants everywhere. Our goal is to put them where we think they will succeed. Our development team uses the best tools available to help you choose a site with the highest possible potential. Using state-of-the-art geographic information mapping systems (GIS), market analysis and site evaluation techniques, we gather the valuable data needed for proper site selection. When we throw your knowledge of the local community into the mix, you are fully armed with all the tools to select a site that meets your specific needs.
TRAINING
There’s much more to operating a successful BURGER KING® restaurant than building a great hamburger. The BURGER KING® training program is a combination of both “on- and off-the-job” training and is designed to set you up for success. Our franchisee training will provide you with the skills to build a successful business in today’s competitive marketplace. We offer 70+ days of initial training that covers a broad range of technical and managerial skills. You can add courses for you and your team to further your experience and help you round out your business and operational knowledge.
MARKETING
What’s in a name? When you are a global brand, everything. There are more than 45 years of brand history – and counting – behind the BURGER KING® brand. Day in and day out, our marketing team turns innovative ideas into winning programmes that resonate with our guests and expand our brand on a global level. Whether it’s on your franchise or halfway around the world, we ensure that our guests know exactly what to expect when they see our logo. No matter where you go, no matter what language you speak, the BURGER KING® brand represents quality you can trust.
OPERATIONS
It’s our mission to ensure that a guest’s BURGER KING® experience is equally outstanding whether in Manchester, Miami or Madrid. Our Clean & Safe, Hot & Fresh and Friendly & Fast platforms allow us to live up to the service that BURGER KING® guests deserve and have come to expect. Our operations team members will work directly with you and your teams to ensure that you’re operating at the highest level.
IF YOU’RE READY TO MAKE THE COMMITMENT TO THE BURGER KING® FAMILY, WE’RE READY TO WORK WITH YOU. HERE’S HOW:
APPLICATION
We have developed a simple, step-by-step approach to managing our franchise application process. This means you will know exactly what stage you’re in and what’s in store for you.
When a Franchise agreement is concluded a single fee of $40,000 per restaurant is payable. The term of the agreement is 20 years. Additionally the franchisee pays 5% of total sales, minus VAT, in the form of a royalty contribution, and an additional 5% of total sales, minus VAT, as a contribution to the national marketing fund.
If you would like to apply for a BURGER KING® franchise then you need to be able to answer yes to the following 5 questions
1) Have you made a decision to become self-employed, or are you or the company you represent ready to invest in another business?
2) Depending on the type of restaurant and the investment model, the total amount invested by a franchisee can be between £150,000 and £750,000 (not including the cost of land in a free standing location or the $40,000 franchise fee). The franchisee will need to contribute at least 30% of the capital with the rest being funded by business loans. Therefore in an average drive through investment of circa £450k, a franchisee must contribute a minimum of £135k as equity in the form of liquid or quickly realisable assets. Do you have the funding available?
3) Can you make a decision about the BURGER KING® franchise opportunity within 90 days?
4) Are you willing to locate within an area recommended by the BURGER KING® market development plan?
5) Do you want to learn more about the industry and the concept, how the franchise operates, and how a franchisee will make money in the business?
If the answer is yes then we would like to hear from you on our dedicated “BURGER KING® Franchise Hot Line” number 01732 874970 & ask for John West.
An initial discussion will then take place to as the first step towards becoming a BURGER KING® Franchisee.
INTERVIEWS
Following a successful telephone interview you will be invited to meet with a member of the BURGER KING® development team so you can get to know our brand and we can get to know you.
Our team will consist of field members from the geographic location that interests you, as well as senior-level Burger King Ltd executives. These meetings are your opportunity to learn everything you’ve ever wanted to know about BURGER KING® and the franchise industry. And don’t be afraid to ask the tough questions. We want to address them up front, because this is where we determine your fit in our family and you decide if you want to be part of our family.
DEVELOPMENT 
Our developmental procedures consist of a thorough analysis of all trade areas in the market. The goal is to find geographies that are underserved by BURGER KING® restaurants. We then provide you with a search area to help find the best site in that particular market. Rest assured that Burger King Corporation has many years of experience at helping franchisees find and secure great sites. We’re ready to do the same for you. Once you have your site, our construction team helps you design and build the facility to meet your needs and make the most of your investment
Remember, it all comes back to the “Whoosh”...the igniting of our fires. The “Whoosh” is a promise to our guests and to ourselves. It keeps our brand energetic and relevant. It fuels our team, which is more than 350,000 members strong...and growing. We invite you to learn more about us, so you can experience the power of the “Whoosh” first-hand.
Franchisee Testimonial:
Mr. Django Fung of Enigma Retail Ltd, Essex, UK
Mr. Fung has been a Burger King franchisee since 1998:
QUOTE:
“Over the past 25 years, I have seen the BURGER KING® brand maintain its position as a world leading brand. I am proud to be associated with a company that has an incredible belief in its products, passion in developing the brand and supporting its franchisees”
Disclaimer of financial projections
These projections (forecasts) of sales, profits and earnings are illustrative only and should not be considered or relied upon as the actual or potential sales, profits or earnings which will be realised but you. we do not quarantine nor do we represent that you will or can expect to attain any specific amount or range of sales profits or earnings from the operation of the advertised businesses. Actual results vary from operation to operation and we cannot estimate the results that any franchisee may achieve.
