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“The Auditel business model has enormous potential. Our annual sales are now worth £375,000.”
Felixstowe-based John Heathcock, 52, purchased an Auditel franchise in 2000. He had spent his career in the energy and water utility sector and with wife, Rose, son, Stephen, and daughter, Emma, a very profitable family business emerged.
Many people looking for self-employment take on a franchise in their 50’s to build up a business and then release the capital value through a sale. John had a similar plan but preferred to retain the family connection and pass the business to Stephen.
He decided to strengthen the management structure with the appropriate skills to provide continuity of the expertise required and appointed two new directors, Paul Copsey and Tony Mahoney who underwent the Auditel training programmes.
John says: “One of the biggest strengths of the Auditel franchise is the network itself and the ability to draw on the skills and expertise of our colleagues. Without doubt, this has been one of the most important factors in enabling us to grow our business over the past five years, to the point where we now have an annual turnover in excess of £375,000, one-third being paid to our colleagues where joint ventures are in place. Joint ventures, where talents and fees are pooled, enormously enhance the income streams within the network.”
We have also been able to use our specialist knowledge to work for other affiliates’ clients, which has helped to generate important income-streams for both parties as well as good savings and rebates for the client.”
John continues: “The power of the network, however, is not just relevant to helping us growing our established business; it was also vital in the early days for the support and encouragement that is so essential when starting your own business. The ability to meet other affiliates at Auditel meetings gave me the confidence and enthusiasm that I could make the business work for me just, as others were already doing so successfully.”
£750,000 savings to date…
Stephen concludes: “In business today with cost control increasingly important and even more confusing, the requirement for measured independent advice extremely valuable. We must be doing something right with £750,000 worth of savings in just five years!”
