Benefits of a Franchise Discovery Day
Posted on: 02/07/2012
Making that final decision on a Franchise can be a difficult time filled with anxious questions and what if’s, particularly if there’s more than one on your short list.
There’s only so much reading and research you can do in weighing up your options before you feel like you’re going round in circles.
So the next best thing is to consider attending a Discovery Day.
Usually a Discovery Day is an informal morning or afternoon you spend with the Franchisor. It’s the chance to have a personal meeting with them to discuss much more about the opportunity and if possible experience some of the day to day operations.
Franchisors are keen to provide you with a complete experience and want to make you feel welcome right from the start. So you may also be introduced to some of the key people who’ll support you if you decide to join, with the opportunity to ask further questions during your visit.
Where possible the Franchisor may provide the chance to attend a local existing Franchise which provides much more hands on experience about the business. This may extend to attending something more local to where you live or an alternative arrangement to view the actual business.
There should always be the chance for you to speak directly with a couple of existing Franchisees to find out more about the day to day running of the business.
Attending a Discovery Day should always be free and without obligation, this is a chance for you and the Franchisor to establish if the opportunity is right for you both. Entering into a Franchise is a big decision for both parties and Franchisor’s know this is the most mutually beneficial way to discover more.
This opportunity is the next step towards becoming a Franchisee and will require you to think more deeply about the business, that’s why it’s best to attend Discovery Days of just the Franchises you’re most interested in.
So that you get the most out of the day, plan ahead with questions you want to ask and gain clarity on anything you’re not sure about. Be prepared to find out what challenges lay ahead, the successes already experienced and anything else you need to know before your visit ends.
A Discovery Day is the ultimate opportunity to personally meet and experience the inner workings of the Franchise and can really assist in your final decision.
Annette Du Bois -- The Franchise Growth Expert Copywriting, Marketing & PR Support For Ambitious Franchisors, http://www.franchisegrowthexpert.com © 2011 and beyond Annette Du Bois. All rights reserved.
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