The Magic’s In The System
Posted on: 26/06/2012
Most people choose a Franchise over starting their own business from scratch because they want a structured proven system to follow.
Franchises with streamlined systems have a greater potential for success long term and one you’ll want to be a part of.
It’s not always possible to assess the effectiveness of how well the business runs even after attending a Discovery event but something else you might be able to do is test it.
If you haven’t already and where possible, become a customer of that business to understand the total customer experience.
It goes without saying that regardless whether you consume the products or not, chances are you know how the McDonald’s system works. It’s probably one of the best examples of a streamlined and very effective process. It doesn’t matter if you stop by one at 3am in London or 3pm in Dubai, you’ll experience the familiar service, products and promotions.
And that’s exactly what investing in a Franchise means, it’s the proven system that you consistently apply to generate healthy profits for you. A Franchise that lacks this structure will require a lot more effort on your part with results more sporadic and often frustrating.
Some essentials to keep in mind as a ‘customer’
Level of customer service Communication Timing Quality of product/service Discounts, promotions (important to assess if you can earn additional revenue per customer) Overall experience
This provides clarity from a customer’s perspective. You’ll then be able to make a more accurate decision based on your experience and know if it’s really something you can see yourself providing to others.
Annette Du Bois -- The Franchise Growth Expert Copywriting, Marketing & PR Support For Ambitious Franchisors, http://www.franchisegrowthexpert.com © 2011 and beyond Annette Du Bois. All rights reserved.
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