"clarity is power"
Posted on: 11/06/2012
Simplify Your Franchise Selection
I once heard it said…
… “clarity is power”
And there’s nothing more empowering than feeling in control of the decisions you make, especially when it concerns your future.
In the beginning, you may consider a number of different and diverse opportunities before creating a ‘short-list’ to investigate further such as attend a discovery day, etc.
Here are some other important questions you might want to carefully consider…
What are your aspirations?
* Be your own boss… * Make more money… * Achieve a better work/life balance… * Or something else?
What are your concerns?
* Worried about the future… * Recent redundancy has knocked your confidence… * Self doubts about your own ability… * Change…resistance to the unknown perhaps?
So does the opportunity meet your 5 most important needs?
#1 – Make More Money Most people, especially during these last few years, want to make more money to help take the pressure off daily living and afford a comfortable lifestyle. With wage freezes, budget cuts and pension changes, the desire to make more money is rapidly becoming a need, instead of just a want. What kind of income will your short-list of Franchises provide you with?
#2 – Gain Recognition We live in a society that can’t help but define people by the job they do or the business they run, creating a perpetual cycle of wanting to be acknowledged and respected. What Franchise will provide you with the respect, recognition and acknowledgement you’re seeking?
#3 – Find Security Not long ago people could look forward to staying in a ‘job-for-life’ if they chose to. Times have significantly changed where job, career and employment attitudes have had to adapt, or be left behind. Take your time with thorough due diligence of your Franchise choices to see how the business has fared over the last few years and where its future lies.
#4 – Get Approval Similar to #2 above, this too is one of the basic human needs. From young to old, we all want approval, appreciation and others to endorse our decisions. Deciding to invest in a Franchise will likely be a decision you make with the help, support and care of those closest to you. And it’s their approval you’ll ultimately seek in the early stages; you look for signs that you’re doing the right thing for both you and your family.
#5 – Discover Life Significance People invest in a Franchise for many different reasons but often it’s because of a major interruption in their lives and can provoke the question ‘what is it all about?’ A redundancy, bereavement, health scare or some other change can provide an insight into how life has become a never ending rat race of insignificance and low aspiration. What Franchise will help you not just run a successful business but fill the void and make your life matter?
The Franchise you choose will be the one that will change your future for the better!
Annette Du Bois -- The Franchise Growth Expert Copywriting, Marketing & PR Support For Ambitious Franchisors, http://www.franchisegrowthexpert.com © 2011 and beyond Annette Du Bois. All rights reserved.
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