Easy Peel Orange
Posted on: 16/05/2008
Sign*A*Rama Northampton has branded 80 Mercedes Vito vans for easyVan.com, the new low cost van hire service from Stelios, the founder of easyJet. The vans feature vinyl graphics in easyVan’s eye catching orange livery. All the graphics were prepared at the Northampton store before being applied at a transit centre in Tilbury Docks.
The vinyl used for the project was supplied by Doro Tape from Ritrama’s L100 range. Of the 33 colours in the range, the orange proved to be the perfect match for the easyVan insignia. Doro Tape was also able to work within the extremely tight supply deadline for the project.
Mike Cook, from Sign*A*Rama Northampton says, “The biggest challenge with this project was logistics. We had just two days to fit all 80 vans whilst at the dockside location before their distribution to depots countrywide. Our solution was to prepare the graphics in advance, a team of six of us then worked systematically applying the graphics to half a dozen vans at a time, until the project was completed.”
easyVan’s Marketing Director John Sinke comments, ”We are delighted with the way in which Sign*A*Rama Northampton rose to the challenges posed by this project. We had an extremely tight deadline which they met and all 80 vans are now in service with Northgate plc, easyVan’s partner and main supplier. ”
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