Big On The Burrito Franchise
Posted on: 20/06/2006
Sprokkit is proud to announce of launch of ckefranchise.com, the new website for the Franchise Sales division of CKE Restaurants, Inc., the owner and operator of the Carl’s Jr.®, Hardee’s®, La Salsa Fresh Mexican Grill® and Green Burrito® restaurant brands operating more than 3,200 locations in 43 states and in 13 countries.
The new website, www.ckefranchise.com, which is a completely new approach for CKE, includes comprehensive information on domestic and international CKE franchise opportunities for all brands. The website also provides the application process for potential franchisees and is integrated with Sprokkit’s email marketing engine to provide a continuous, ongoing marketing channel.
Scott Moffitt, Senior Vice President of Franchise Sales for CKE, says, "I am incredibly pleased with the result. From the initial consultation, along with compelling creative and highly professional service, Sprokkit really came through for the brands. First and foremost, Sprokkit is helping us achieve our business goals."
Sprokkit CEO Dr. Morgan J. Arnold states, "We really went all out for a clean design that meshes well with CKE’s existing branding. It’s commercial pop with a professional snap. Ultimately our goal was to position the website as the core of a range of activities for CKE franchise sales worldwide, including advertising, direct mail, email marketing and application process management. We’re really happy with the result."
Based in downtown Los Angeles, Sprokkit (sprokkit.com) provides comprehensive design, technology and marketing services for businesses across the nation. Design and marketing services include market research, brand identity, print design, website design, motion video, database development and marketing, and Internet marketing. Sprokkit offers advanced web-based technology services for custom web system development, shopping carts and e-commerce, and product suites geared to the franchise, restaurant, print and real estate industries.
CKE Restaurants, Inc. (CKE), through its subsidiaries, franchisees and licensees, operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl’s Jr., Hardee’s, La Salsa Fresh Mexican Grill and Green Burrito restaurant brands. The CKE system includes more than 3,200 locations in 43 states and in 13 countries. CKE is publicly traded on the New York Stock Exchange under the symbol "CKR" and is headquartered in Carpinteria, California.
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