Ovenu franchise reaps internet success
Posted on: 12/11/2007
Ovenu, the leading oven cleaning and oven valeting franchise, is reaping the benefits of its long-term marketing strategy after becoming the most searched for UK operator in its sector on the Internet.
Recently published web search figures have revealed that UK Internet searches for ‘Ovenu’ by name are four times higher than the generic phrase ‘oven cleaning’.
This success has justified Ovenu’s wider marketing strategy of using all forms of media to drive potential customers to its website.
The figures also highlighted that web searchers are three times more likely to search for Ovenu than any of its competitors.
Ovenu has also grown its presence on the Internet through the creation of a network of ‘mini-sites’ designed for each member of the company’s portfolio of over 100 UK-wide franchisees.
The proactive development of the mini-sites meets the evolution of search-savvy Internet users who are now searching for Ovenu using the town or area where they live. This has proven to be a positive move by Ovenu with 98 percent of the mini-sites in the top three area-listings on Google.
Rik Hellewell, Managing Director of Ovenu, said: “The figures are fantastic and proof positive that there has never been a better time to join the Ovenu network.
“We are experiencing a tremendous surge of enquiries from the whole of the UK thanks to our marketing expertise. This, in conjunction with our work with internet specialists, is leading to one of the most exciting growth periods to date.”
“This data shows that four times more people are searching for Ovenu specifically compared to just oven cleaning, which proves the effectiveness of our marketing strategy. It has very much been a long-term project for Ovenu to build awareness of its brand and quality of service and it is very much now starting to pay off.
“We have been patient and kept a watching brief on the exponential popularity of the Internet and made use of traditional forms of marketing to exploit this growing information resource.
“The investment we have put into building our brand is benefitting our franchise network and should be attractive for people looking to move into ‘self-employment through the franchise route. Having the support of a proactive franchisor can be a major deciding factor in the success of a franchisees operation.”
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