What’s The Best Location For Your Next Franchise
Posted on: 19/12/2006
Building a franchise? Then select locations and market products using business intelligence.When you’ve succeeded in the business of your dreams, how do you prepare for the exponential growth spawned from the novel idea it was built on? Do your homework, and trudge carefully. Cereality Cereal Bar & Café began with three company-owned prototype locations built in specific areas across the United States.
Its current locations range from downtown Chicago to the Arizona State University campus. It offers famous brand and signature cereals, toppings, mix-ins, an assortment of milks, and hot and cold beverages. It’s based on a comforting theme –– “where it’s always Saturday morning™” –– and has experienced tremendous success. And with that success has come the potential for partnerships and franchising.
When Cereality’s cofounders decided to pursue franchising, they placed Stan Synkoski, COO of Cereality Franchise Corporation, in his position to research business intelligence and demographic mapping tools that could help determine the best locations for expansion. Synkoski also wanted the solution to predict the most effective marketing techniques for its potential customers living near the new franchise sites. After several vendor discussions, he chose geoVue’s iSITE solution.
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