Feelgoods Franchise Prepares Second PhaseTesting
Posted on: 19/12/2006
The Feelgoods franchise has announced that the Company has received positive feedback from the initial focus group of testers for their new all-natural skincare line.As a result of the test group's comments, three new fragrances have been developed exclusively for Feelgoods International. The Company is currently preparing to launch a second-round testing that will evaluate the new fragrances.
The test included samples of Farfalla's all-natural moisturizing products for sensitive, dry and mature skin for both men and women. Positive comments abounded concerning the feel, scent, and effectiveness of the moisturizers while constructive criticism was also received regarding the scent.
Ingredients in the Farfalla Essentials products are derived from cold-pressed vegetable oils, floral waters and fresh plant extracts of the highest quality. The Swiss company uses predominantly certified organic plants to produce its products. Feelgoods International will have the exclusive right to use, market, and sell Farfalla's new skincare product line, which will be privately labelled by Feelgoods and distributed into the U.S. through their e-commerce website and retail outlets.
"We were very pleased with the results of the focus group and we are highly encouraged with the reaction to the Farfalla skincare products developed for exclusively for us. We received mixed feedback concerning some the fragrance and as a result we have made changes and now have a much better understanding of the tastes of our potential customers," stated Marcel Maurer, CEO of Feelgoods International, Inc.
Based in Zurich-Kloten, Switzerland, Feelgoods International, Inc. offers a unique franchise business opportunity for thousands of European Pharmacies. The franchise system is designed to significantly increase the Pharmacy's revenue by maximizing the revenue potential of a Pharmacy's existing customer traffic.
The Feelgoods model is easily incorporated into a Pharmacy's existing floor space, producing a self-contained business or "shop within a shop." Feelgoods' focus is on products that complement the Pharmacy's conventional inventory by introducing products such as alternative medications, nutraceutical, lifestyle products and bio cosmetics.
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