Romanian Food Franchise Boom
Posted on: 19/12/2006
Foodindustry.com reports that the food service sector will continue to drive growth in the Romanian franchise market, as investors look to exploit growing diversity in the country. The franchising market is currently estimated to be worth around €1bn, though by 2010 this could increase up to €3bn with increasing investment from major companies.
The country has already seen investment from many major multi-nationals, however with EU accession and increasing spending power amongst its citizens, tastes and the market are becoming more diverse.
“Romanians are very open-minded and they are increasingly willing and capable of experimenting with new tastes,” said Costin Anton, the president of the Romanian Franchise Association (RFA).
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