C28 Franchise Releases Mail Order Catalogue
Posted on: 19/12/2006
Following the lead of other apparel retailers such as Active, C28 has expanded its retail business with its first Christmas mail order catalogue highlighting their large selection of unique Christian gifts, clothing, jewellery, and music.
Following the lead of other apparel retailers such as Active, C28 has expanded its retail business with its first Christmas mail order catalogue highlighting their large selection of unique Christian gifts, apparel, jewellery, and music. C28's decision to expand into cataloguing was based on a test catalogue they released during the back to school shopping season. After releasing their back to school catalogue, C28 found that their average order size increased from around $60 from normal online shoppers to over $80 for catalogue shoppers using the website.
C28 Website Administrator Justin Palmer was very surprised by the large increase. "We were pleasantly surprised to see the large increase in the average order amounts from catalogue shoppers. It appears to be very effective to offer customers a tangible way to view our products in addition to an online store. People appreciate having something in their hands that allows them to shop anytime and anywhere. In addition, they can easily pass the catalogue on to friends or family members."
While C28 acknowledges there are drawbacks to expanding into the mail order business, they believe the advantages outweigh the disadvantages. Palmer continues, "While cataloguing has its difficulties such as high cost and difficult to track ROI, we see the end result justifying the difficulties. Our mail order catalogue has served to both increase the average order size and bring back inactive customers who weren't responding to our email promotions anymore."
C28 is a Christian Gift Store and Christian Lifestyle retailer, offering an alternative to the mainstream mall stores. C28 offers a wide variety of products ranging from t-shirts, accessories, and jewellery. C28 recently released an online gift finder that helps suggest Christian gift ideas. The mission at C28 is to share the life changing gospel message of grace, truth and love of Jesus. Currently there are 6 company owned stores in Southern California, 2 franchise stores in Northern California, a future franchise store in Florida, and a fast growing e-commerce website.
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